Toxic Toby|微电影|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

毒托比

案例简介：车祸不是英国道路上最大的杀手。空气污染是。监测空气质量的公司 BreezoMeter 拥有的重要数据没有足够的人使用。所以我们把他们的现场、基于位置的数据带到重要的地方: 户外。有毒的托比，一只类似路边纪念碑的泰迪熊，在污染严重时会咳嗽。空气越差，他咳嗽得越多。每次咳嗽都会发推特给当地政客，游说他们改变法规。托比获得了全世界的关注，很快其他清洁空气组织希望托比代表他们。

毒托比

案例简介：Car accidents are not the biggest killer on UK roads. Air pollution is. BreezoMeter, a company monitoring air quality, had vital data that not enough people were utilizing. So we brought their live, location-based data to life where it matters: outdoors. Toxic Toby, a teddy bear resembling a roadside memorial, coughs when pollution is high. The worse the air, the more he coughs. Every cough tweeted local politicians, lobbying them to change regulations. Toby gained worldwide attention, and soon other clean air groups wanted Toby to represent them.