In its latest film, Honda Motorcycle and Scooter India emphasizes on the importance of extending appreciation. The film conceptualised by Dentsu One opens with a father and son appreciating each other's effort . Later int the film, a newly married couple expresses love to each other. Husband gifts his wife a rose and as a show of pride for him, his wife raises his collar.A voice over in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’ (Shine which goes a long way and comfortably keeps the relationships intact).CreditsTitle of film: “Kya Shine Hai” Duration: 45 seconds Exposure: Television, DigitalCampaign elements: TVC, Print, Outdoor, Digital, Cinema Client: Honda Motorcycle and Scooter India Pvt. Ltd. Creative Agency: Dentsu One Pvt. Ltd. National Creative Director: Titus Upputuru Creative team: Vishal Mittal, Vishnudas Kunchu, Kartikeya Sharma, Utsav ChaudharyPlanning team: Anand Murty, Samik ChatterjeeAccount Management Team: Yoshio Habu, Abhinav Kaushik, Aakash Jain, Ganesh ParthibanAgency Producer: Dawa Lama Director (of the film): Hemant BhandariProducer: Abhishek NotaniProduction House: Chrome PicturesDOP: Tapan BasuMusic: Abhishek AroraTVC Details