Mucinex Kicked off its Halloween-themed TikTok challenge. To Promote its newest launch, Mucinex Nightshift, the brand partnered with the short-form video sharing app to create the #TooSickToBeSick Challenge. This is the first OTC brand to partner with TikTok.The transformation-based challenge asks users to change from “Too Sick” (groggy, bundled up and zombified) to “So Sick” (sleek, glammed out and Halloween ready). They can pick a style from some of the brands creators or create their own. The challenge will run through November 2.CreditsReckitt Benckiser:Elyse Altabet: Marketing Director Upper RespiratoryAdriana Madiedo: Equity Brand Manager | Mucinex, Delsym & CepacolCarolyn Nephew: Sr Performance Media ManagerMcCann NY & McCann Health NY:Co-Chief Creative Officer: Thomas MurphyEVP, Executive Creative Director: Maru KopelowiczAssociate Creative Director: Mikey HarmonAssociate Creative Director: Adam KoehlerJunior Copywriter: Emily AlekJunior Art Director: Kristina SamsonovaSVP, Group Account Director: John DanbeckVP, Account Director: Claire HoganAccount Supervisor: Lauren Galasso TorresAccount Executive: Katie HildebrandtAssistant Account Executive: Alycia WashingtonSVP, Group Strategy Director: Zulay Tomasiello VP, Strategy Director: Elissa AguirreMusic Producer: Dan GrossBusiness Manager, Music: Jamie JouAssociate Director, Project Management: Renata BankowskiProject Manager: Kristin Macke