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Mucinex: 恢复正常由你决定由McCann Worldgroup
案例简介:
Mucinex: 恢复正常由你决定由McCann Worldgroup
案例简介:
Mucinex: Back to Normal is Up to You by McCann Worldgroup
案例简介:
Mucinex: Back to Normal is Up to You by McCann Worldgroup
案例简介:
Mucinex: 恢复正常由你决定由McCann Worldgroup
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Mucinex: Back to Normal is Up to You by McCann Worldgroup
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Wearing masks saves lives and the leading experts are asking us to employ this simple effort as the absolute best way in this moment to fight the pandemic.To help bring this simple, yet important message and call-to-action to life, Mucinex – a leading cold and flu brand with a fighting spirit – launched the third phase of its new public health information campaign to help Americans fight through this national health crisis. The campaign – 'Back to Normal is Up to You' –follows the first two Mucinex created in April and May, “Spread Facts, Not Fear“ and “Be A Hero, Be Boring.”Like those two previous campaigns, the brand and its creative agency McCann New York and McCann Health NY have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the US.CreditsMcCann WorldgroupTom Murphy, Chief Creative Officer, McCann New YorkMaru Kopelowicz, EVP, Executive Creative Director, McCann New YorkFrancisco Valenzuela Barrera, Associate Creative Director, McCann New YorkPeter Sherer, Associate Creative Director, McCann New YorkGabrielle Levy, Producer, McCann New YorkLeo Tarkovsky, President, McCann Health New YorkZulay Tomasiello, Group Strategy Director, McCann Health New YorkElissa Aguirre, Strategy Director, McCann Health New YorkJohn Danbeck, SVP, Group Account Director, McCann Health New YorkClaire Hogan, VP, Account Director, McCann Health New YorkKatie Hildebrandt, Senior Account Executive, McCann Health New YorkNick Duran, Account Executive, McCann Health New YorkMadeline McCarty, Business Manager, McCann New YorkJessica Avery, Associate Director, Project Management, McCann New YorkRBCynthia Chen, General Manager HRWClaudine Patel, Marketing Director Upper RespiratoryJessica Shearer, Associate Director, ICP Media and InvestmentCarolyn Nephew, Senior Manager, Digital Media Strategy and Data Driven MarketingIllustration: Noma BarRepresented By: Dutch UnclePR Agency LegendZENITH MEDIAJenny Cifuentes, Associate Director, StrategyCamille Versini, Director, Digital InvestmentLauren Seifert, VP, StrategyJessica Borer, Planner, Strategy
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