Snacktime: Candy Crush|短视频|广告营销案例【ADGuider广告指南】

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Snacktime: 糖果粉碎

案例简介：EntrySummary 我们的整个活动都是在线的。为了让我们的青少年观众以他们自己的方式参与进来，媒体投放必须补充而不是打断他们选择的内容。由于我们想创建内容，而不是传统的活动，我们计划通过 YouTube 和 Tumblr 发布长期的、持续的内容。简要解释糖果粉碎芯片和卡尔顿到达剧院，意识到卡尔顿的座位上有一个小红豆。他礼貌地请她搬过来。当她这样做的时候，她发现自己坐在另外两个相同的红豆旁边。她坐下的那一刻，三颗豆子消失了，显示 “60 分” 已经赢得。

Snacktime: 糖果粉碎

案例简介：EntrySummary Our entire campaign is online. To engage with our teen audience on their own terms, media placement had to complement rather than interrupt their content of choice. Since we wanted to create content and not a traditional campaign, we planned for long-term, ongoing content releases via YouTube and Tumblr.The Candy Crush episode references the game-play of the popular game Candy Crush BriefExplanation Candy Crush - Chip and Carlton arrive at the theatre and realize there is a small red bean sitting in Carlton’s seat. He politely asks her to move over. When she does, she finds herself seated next to two other identical red beans. The moment she sits down, the three beans disappear showing that “60 points” have been earned.