Snacktime: Wingman|短视频|广告营销案例【ADGuider广告指南】

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Snacktime: 僚机

案例简介：简要解释僚机: 奇普和卡尔顿在咖啡店。奇普看到一个非常漂亮的苹果，问她约会。她问奇普他是否能为她的朋友带个人来。那个朋友原来是住在她体内的虫子。卡尔顿知道他将作为奇普的僚机被拉进来，假装打电话 EntrySummary 我们的整个活动都是在线的。为了让我们的青少年观众以他们自己的方式参与进来，媒体投放必须补充而不是打断他们选择的内容。由于我们想创建内容，而不是传统的活动，我们计划通过 YouTube 和 Tumblr 发布长期、持续的内容。《糖果粉碎集》引用了流行游戏《糖果粉碎》的游戏

Snacktime: 僚机

案例简介：BriefExplanation Wingman: Chip and Carlton are at a coffee shop. Chip sees a very pretty Apple and asks her on a date. She asks Chip if he can bring someone for her friend. The friend turns out to be the worm that lives inside her. Carlton, knowing he’s about to get pulled in as Chip’s wingman, fakes a call on EntrySummary Our entire campaign is online. To engage with our teen audience on their own terms, media placement had to complement rather than interrupt their content of choice. Since we wanted to create content, and not a traditional campaign, we planned for long-term, ongoing content releases via YouTube and Tumblr.The Candy Crush episode references the game-play of the popular game Candy Crush