Snacktime: Rap Battle|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

Snacktime: 说唱之战

案例简介：EntrySummary 我们的整个活动都是在线的。为了让我们的青少年观众以他们自己的方式参与进来，媒体投放必须补充而不是打断他们选择的内容。由于我们想创建内容，而不是传统的活动，我们计划通过 YouTube 和 Tumblr 发布长期的、持续的内容。简要解释说唱之战 -- 卡尔顿正在举办一场说唱之战，两位参赛者是橙色和饼干。橙色哇是他歌词的人群，现在轮到饼干了。他从一开始就挣扎着，当他找不到一个用 “橙色” 押韵的词时，就输掉了这场战斗。

Snacktime: 说唱之战

案例简介：EntrySummary Our entire campaign is online. To engage with our teen audience on their own terms, media placement had to complement rather than interrupt their content of choice. Since we wanted to create content and not a traditional campaign, we planned for long-term, ongoing content releases via YouTube and Tumblr.The Candy Crush episode references the game-play of the popular game Candy Crush BriefExplanation Rap Battle - Carlton is hosting a Rap Battle and the two contestants are Orange and Cracker. Orange wow’s the crowd with his lyrics and now it’s Crackers turn. He struggles from the start and loses the battle when he can’t find a word to rhyme with “orange”.