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酒店
案例简介:EntrySummary 泰国亚航的 “工作日 2” 是基于 “工作日” 成功的续集活动,这是一场屡获殊荣的活动,旨在为工作日带来更多的航班流量, 由于泰国旅行者倾向于计划外旅行,最终在周末旅行。这导致泰国每个旅游景点的交通流量都很高,这使得他们的完美旅行不太愉快,因为他们不得不与各地的其他同行相遇。从之前的活动来看,今年的 “工作日 2” 指出了工作日旅行的乐趣,展示了不同的摄影风格,从图形风格的照片提升到现实生活中的照片, 把更强烈的情感带到现场,同时仍然在照片中安排元素,看起来像日历的形式,描绘了周末有多拥挤和繁忙,而代表工作日的中心揭示了旅行的乐趣,避开了人群。 简要解释
酒店
案例简介:EntrySummary Thai AirAsia’s ‘Weekdays 2’ is the sequel campaign that builds on the success of ‘Weekdays’, the award-winning campaign that aims to bring more flight traffic to weekdays, as Thai travelers’ tends to travel unplanned and ends up travelling on weekends. This results in high traffic in every Thailand’s tourism spot, which makes their perfect trip less pleasant as they have to encounter with other fellow travelers everywhere. To extend from the previous campaign, This year, ‘Weekdays 2’ points out the pleasure of traveling on weekdays by featuring a different photography style, elevating from graphic style photo into the real life shot, to bring the stronger emotion to the scene, while still arranging elements in the photos to look like the form of a calendar, depicting how crowded and busy weekends could be, while the center that represents weekdays reveals the pleasure of travelling minuses the crowds. BriefExplanation
Hotel
案例简介:EntrySummary 泰国亚航的 “工作日 2” 是基于 “工作日” 成功的续集活动,这是一场屡获殊荣的活动,旨在为工作日带来更多的航班流量, 由于泰国旅行者倾向于计划外旅行,最终在周末旅行。这导致泰国每个旅游景点的交通流量都很高,这使得他们的完美旅行不太愉快,因为他们不得不与各地的其他同行相遇。从之前的活动来看,今年的 “工作日 2” 指出了工作日旅行的乐趣,展示了不同的摄影风格,从图形风格的照片提升到现实生活中的照片, 把更强烈的情感带到现场,同时仍然在照片中安排元素,看起来像日历的形式,描绘了周末有多拥挤和繁忙,而代表工作日的中心揭示了旅行的乐趣,避开了人群。 简要解释
Hotel
案例简介:EntrySummary Thai AirAsia’s ‘Weekdays 2’ is the sequel campaign that builds on the success of ‘Weekdays’, the award-winning campaign that aims to bring more flight traffic to weekdays, as Thai travelers’ tends to travel unplanned and ends up travelling on weekends. This results in high traffic in every Thailand’s tourism spot, which makes their perfect trip less pleasant as they have to encounter with other fellow travelers everywhere. To extend from the previous campaign, This year, ‘Weekdays 2’ points out the pleasure of traveling on weekdays by featuring a different photography style, elevating from graphic style photo into the real life shot, to bring the stronger emotion to the scene, while still arranging elements in the photos to look like the form of a calendar, depicting how crowded and busy weekends could be, while the center that represents weekdays reveals the pleasure of travelling minuses the crowds. BriefExplanation
酒店
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Hotel
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基本信息
- 广告战役: #Thai Airasia-平面-97d2#
- 广告品牌: Thai Airasia
- 发布日期: 2000
- 行业领域: 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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