本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
纽约-纽约酒店和赌场: 传播运气
案例简介:
纽约-纽约酒店和赌场: 传播运气
案例简介:
New York-New York Hotel & Casino: Spreads the Luck
案例简介:
New York-New York Hotel & Casino: Spreads the Luck
案例简介:
纽约-纽约酒店和赌场: 传播运气
暂无简介
New York-New York Hotel & Casino: Spreads the Luck
暂无简介
基本信息
- 广告品牌: New York-New York Hotel & Casino
- 发布日期: 2014-10
- 行业领域: 生活服务 , 商务服务 , 体育产业 , 旅游/娱乐
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
New York-New York Hotel & Casino partnered with Southwest Airlines to kick off their first-ever nonstop flight from Dallas Love Field (its home airport) to Vegas by “spreading the luck” to some unsuspecting travelers on October 13. The Wright Amendment -- a federal law governing traffic at Dallas Love Field airport -- has officially expired this week, which now frees up Southwest Airlines to offer direct flight segments from Dallas to Vegas, Orlando, and other cities where they couldn’t before. So, NYNY jumped at the opportunity to help Southwest celebrate this inaugural trip to Vegas. On October 13, Southwest passengers arrived at their seats to find a gift bundle from New York - New York that contained T-shirts and exclusive comps to restaurants and shops on property. Every gift they received came in pairs, so each passenger could share their luck with someone else. During the middle of the flight, an emcee stepped up to the plane's PA system with a microphone and rolled out a “Spread The Luck” prize wheel. He pulled seat numbers at random, giving those lucky passengers a chance to win whatever the prize wheel landed on, including a free suite for a weekend at the Hotel. The winning prize-wheel passenger was then faced with a choice: Keep the prize, or spin again for a chance to win something for everyone else in the row. Even Southwest’s free snacks got a lucky-upgrade. In addition to pretzels and peanuts, passengers were given gift bags from the Hershey’s Store at New York - New York and a complimentary alcoholic beverage. As the flight neared Las Vegas, every passenger on board was given one more lucky gift: an elegant black envelope containing a letter good for a free weekend at New York - New York, two tickets to the hotel’s Cirque show, “Zumanity” and a $100 food & beverage credit to use during their stay in Vegas. Everything about this initiative was designed to bring good luck to real people. David&Goliath has been the agency of record for New York-New York Hotel & Casino since 2008.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善