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EMS Pharma Mozarteum Brasileiro: 音乐药盒
案例简介：
EMS Pharma Mozarteum Brasileiro: 音乐药盒
案例简介：
EMS Pharma Mozarteum Brasileiro: Musical Medicine Box
案例简介：
EMS Pharma Mozarteum Brasileiro: Musical Medicine Box
案例简介：
EMS Pharma Mozarteum Brasileiro: 音乐药盒
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EMS Pharma Mozarteum Brasileiro: Musical Medicine Box
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案例详情
EMS, the largest pharmaceutical company in Brazil, sponsors Mozarteum who are the major producer of classical music concerts in the country - and EMS needed a special invitation for VIP guests to a concert. We agency created the “Medicine Music Box”, an invitation that looks exactly as a medicine package, only with a little lever - when you turn the lever the package plays music and, at the same time, produces a detachable bull which is actually the ticket for the event. The idea is to reinforce the importance of music for one’s well-being. “We're very happy with this creative piece - after all EMS is recognised as the company that re-invented the pharmaceutical market. At the same time, EMS are regular sponsors of fine cultural events and, this time, have surprised the public even with the format of the invitation”, affirms Josemara Tsuruoka, Institutional Marketing Manager for EMS.
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