Anthem Worldwide has continued its partnership with Pladis, the global snacking company, to develop a brand identity and packaging designs for premium biscuit brand, ‘Meredith & Drew'.Meredith & Drew is a brand with vast history including a royal warrant first granted by Queen Victoria in 1894. Anthem was briefed to develop a new brand identity that conveyed a premium and authentic artisanal baking positioning but executed in a fresh and modern way.The agency drew inspiration from the stories of the two original founders, William Meredith and William G Drew, who started their London bakery in 1830. The creative teams have used two distinctive fonts to reflect the unique personalities of the two men in an identity lock- up that also highlights the brand’s longstanding heritage. A compelling visual language has been weaved into the pack designs to bring these characters to life and to allow the packs to sit comfortably in a premium environment.The new range comprises four different flavour variants; Milk Chocolate, White Chocolate, Shortie Swirls and Oat Crunches.CreditsJames Milburn - Account Director - Anthem WorldwideMark Lloyd - Creative Director - Anthem WorldwideLaura Grievson - Senior Designer - Anthem WorldwideBecki Turner - Midweight Designer - Anthem WorldwideAleksandra Martul - Designer - Anthem Worldwide