KitKat is a popular break time snack with more than three-quarters of Brits having eaten a KitKat on their break over the last five years. KitKat has identified the variety of ways that people enjoy the snack, which includes dunking, snapping, nibbling, sharing and stirring. The most popular ways to enjoy a KitKat are by snapping it in half (45 per cent) and chomping off a mouthful (25 per cent). Reality TV star Kourtney Kardashian recently gave her fans a video demonstration of how she eats her KitKat, which she released on her website.To celebrate the variety of ways people enjoy their KitKat, the brand has launched two new products – the KitKat 4 Finger Vanilla for ‘stirrers’, and the KitKat Chunky Extra Chocolate for ‘nibblers’. Its wider marketing campaign – ‘The Break Off’ – will see limited edition packaging on wrappers that highlight the different ways of eating a KitKat, as well as an online advert supported by a social media campaign.CreditsAccount Director: Jinny Truman