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85周年
案例简介：该活动强调，在这个独特的时刻，KITKAT将使其最知名的品牌资产 “休息一下，拥有一个KITKAT” 系列，通过邀请人们享受它的乐趣，而口号只有十天的休息时间-在它恢复活力之前，它将变得更加强大，比以往任何时候都更新和强大。Wunderman Thompson将通过社交渠道推出 # ABreakForHaveABreak，让KITKAT粉丝在10天内拿出他们能想到的最好的、听起来像台词，而 “休息一下” 台词则是当之无愧的。美国Wunderman Thompson为Kit Kat制作的综合广告，类别为: 糖果、小吃。
85周年
案例简介：The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset, the “Have a break, have a KITKAT” line, even stronger by inviting people to have fun with it while the slogan has a break for just ten days – before it returns refreshed, renewed and stronger than ever. Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KITKAT fans far and wide ten days to come up with the best, sound-a-like lines they can while the “Have a break” line has a well-deserved break. Integrated advertisement created by Wunderman Thompson, United States for Kit Kat, within the category: Confectionery, Snacks.
85th anniversary
案例简介：该活动强调，在这个独特的时刻，KITKAT将使其最知名的品牌资产 “休息一下，拥有一个KITKAT” 系列，通过邀请人们享受它的乐趣，而口号只有十天的休息时间-在它恢复活力之前，它将变得更加强大，比以往任何时候都更新和强大。Wunderman Thompson将通过社交渠道推出 # ABreakForHaveABreak，让KITKAT粉丝在10天内拿出他们能想到的最好的、听起来像台词，而 “休息一下” 台词则是当之无愧的。美国Wunderman Thompson为Kit Kat制作的综合广告，类别为: 糖果、小吃。
85th anniversary
案例简介：The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset, the “Have a break, have a KITKAT” line, even stronger by inviting people to have fun with it while the slogan has a break for just ten days – before it returns refreshed, renewed and stronger than ever. Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KITKAT fans far and wide ten days to come up with the best, sound-a-like lines they can while the “Have a break” line has a well-deserved break. Integrated advertisement created by Wunderman Thompson, United States for Kit Kat, within the category: Confectionery, Snacks.
85周年
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85th anniversary
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