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造船厂: JDO的品牌标识和包装
案例简介：
造船厂: JDO的品牌标识和包装
案例简介：
Shipyard: Brand identity and packaging by JDO
案例简介：
Shipyard: Brand identity and packaging by JDO
案例简介：
造船厂: JDO的品牌标识和包装
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Shipyard: Brand identity and packaging by JDO
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JDO Brand & Design has created a new brand identity and packaging designs for the Shipyard beer range, working with Marston’s who hold all rights to the brand in the UK. The Shipyard brewing company has been making award winning, hand crafted beer in Portland, Maine in the US for nearly 20 years and its collaboration with Marston’s began in 2013.JDO’s challenge was to unlock the potential of the Shipyard master brand through brand extension opportunities and a new look for the brand. The agency was briefed to make ‘Shipyard’ the umbrella to brand extension routes and communicate its authentic American heritage whilst making the provenance and collaboration with Marston’s clear. The team was also asked to give the brand more obvious ‘craft appeal,’ allowing Shipyard to become the entry point into craft beer for new craft consumers.CreditsDesign director: Malcolm Phipps
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