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林恩斯: JDO品牌设计与创新的林恩斯重新设计
案例简介:
林恩斯: JDO品牌设计与创新的林恩斯重新设计
案例简介:
Ringnes: Ringnes redesign by JDO Brand Design & Innovation
案例简介:
Ringnes: Ringnes redesign by JDO Brand Design & Innovation
案例简介:
林恩斯: JDO品牌设计与创新的林恩斯重新设计
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Ringnes: Ringnes redesign by JDO Brand Design & Innovation
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With craft beer indicating a big shift in consumer demand, Ringnes are seizing the opportunity to regain relevance with the modern beer drinker by tapping into new trends. The Carlsberg-owned beer brand partnered with JDO Brand & Design to rejuvenate the identity, portfolio and pack design, in order to unify the brands equity, deliver stand out at shelf, and ultimately allow for innovation and extension.The new designs signal a shift in Ringnes’ visual language where the brand’s typography, banner and shield become a trademark feature across every product, and the iconic red and gold is a standout element that visually unites the range. The design is bold and simple, as to make consistent impact across the entire Ringnes family of today and the future.CreditsPaul Drake - Founder & Creative DirectorJustin Banks - Design DirectorDan Salter - Production ManagerFiona Florence - Client Services DirectorDebbie Asbury - Account Director
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