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M.J.贝尔-擦过伟大
案例简介：M.J.Bale 是澳大利亚新的男性时尚品牌，也是澳大利亚板球队最小的赞助商，官方裁缝。它发现了澳大利亚板球队获胜最多的地方，悉尼板球场，从那里取草，重新种植在美利奴羊场，喂给它的羊, 剪下它们，用它们的羊毛为澳大利亚板球队和公众手工制作西装。然后，它在一部纪录片中生动地讲述了 “greatness” 的故事，这部纪录片获得了超过 350万美元的公关收入，并在 38 家新商店看到了该品牌。
M.J.贝尔-擦过伟大
案例简介：M. J. Bale is a new Australian men’s fashion brand and the Australian Cricket team’s smallest sponsor, the Official Tailors. It found the field where the Australian Cricket Team had its most victories, the Sydney Cricket Ground, took grass from there, replanted it on a Merino sheep farm, fed it to its sheep, sheared them and used their wool to handcraft suits for the Australian Cricket Team and then the public. It then brought the ‘Grazed on Greatness’ story to life in a documentary which garnered over $3.5million in PR and saw the brand stocked in 38 new stores.
M.J BALE-GRAZED ON GREATNESS
案例简介：M.J.Bale 是澳大利亚新的男性时尚品牌，也是澳大利亚板球队最小的赞助商，官方裁缝。它发现了澳大利亚板球队获胜最多的地方，悉尼板球场，从那里取草，重新种植在美利奴羊场，喂给它的羊, 剪下它们，用它们的羊毛为澳大利亚板球队和公众手工制作西装。然后，它在一部纪录片中生动地讲述了 “greatness” 的故事，这部纪录片获得了超过 350万美元的公关收入，并在 38 家新商店看到了该品牌。
M.J BALE-GRAZED ON GREATNESS
案例简介：M. J. Bale is a new Australian men’s fashion brand and the Australian Cricket team’s smallest sponsor, the Official Tailors. It found the field where the Australian Cricket Team had its most victories, the Sydney Cricket Ground, took grass from there, replanted it on a Merino sheep farm, fed it to its sheep, sheared them and used their wool to handcraft suits for the Australian Cricket Team and then the public. It then brought the ‘Grazed on Greatness’ story to life in a documentary which garnered over $3.5million in PR and saw the brand stocked in 38 new stores.
M.J.贝尔-擦过伟大
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M.J BALE-GRAZED ON GREATNESS
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