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壁画
案例简介：修复后，列支敦士登博物馆以美妙的巴洛克式天花板壁画重新开放，这使得博物馆与维也纳的所有其他博物馆相比变得特别和不同。USP 应该传达给维也纳游客。 哲学/解决方案 以他们 “自然” 的方式宣传天花板壁画: 在天花板上，尽早接触到到达的游客: 在维也纳机场到达大厅有一个超过 850 的大天花板壁画。机场出租车里有壁画，到达维也纳的游客雨伞里有壁画。 结果 超过 700万游客到达 -- 比任何其他竞争对手都早。列支敦士登的 “新” 博物馆每月吸引 30,000 名游客 -- 就像坐落在同一栋大楼里的 “旧” 博物馆一样，一整年都有这样的游客。
壁画
案例简介：After the restoration The Liechtenstein Museum was re-opened with wonderful Baroque ceiling Frescos, which make the museum special and different compared to all other museums in Vienna. The USP should be communicated to Vienna tourists. Philosophy/Solution Advertise the ceiling frescos in their "natural" way: on the ceiling, and reach arriving tourists as early as possible: with an overdimensional 850 Squaremeters large ceiling fresco in the Vienna Airport Arrivals Hall. With frescos in airport taxis, and frescos in umbrellas for arriving Vienna tourists. Results More than 7 million tourists reached - earlier than any other competitor. The "new" Liechtenstein Museum attracts 30,000 visitors each month - as many as the "old" museum, which was situated in the same building, had in a whole year.
Fresco
案例简介：修复后，列支敦士登博物馆以美妙的巴洛克式天花板壁画重新开放，这使得博物馆与维也纳的所有其他博物馆相比变得特别和不同。USP 应该传达给维也纳游客。 哲学/解决方案 以他们 “自然” 的方式宣传天花板壁画: 在天花板上，尽早接触到到达的游客: 在维也纳机场到达大厅有一个超过 850 的大天花板壁画。机场出租车里有壁画，到达维也纳的游客雨伞里有壁画。 结果 超过 700万游客到达 -- 比任何其他竞争对手都早。列支敦士登的 “新” 博物馆每月吸引 30,000 名游客 -- 就像坐落在同一栋大楼里的 “旧” 博物馆一样，一整年都有这样的游客。
Fresco
案例简介：After the restoration The Liechtenstein Museum was re-opened with wonderful Baroque ceiling Frescos, which make the museum special and different compared to all other museums in Vienna. The USP should be communicated to Vienna tourists. Philosophy/Solution Advertise the ceiling frescos in their "natural" way: on the ceiling, and reach arriving tourists as early as possible: with an overdimensional 850 Squaremeters large ceiling fresco in the Vienna Airport Arrivals Hall. With frescos in airport taxis, and frescos in umbrellas for arriving Vienna tourists. Results More than 7 million tourists reached - earlier than any other competitor. The "new" Liechtenstein Museum attracts 30,000 visitors each month - as many as the "old" museum, which was situated in the same building, had in a whole year.
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