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世界上最可信的证明
案例简介：欧宝打算推出新的电动汽车 Ampera。这是革命性的: 第一辆真正日常使用的全电动汽车，在任何电源插座上充电。但是为了说服安培拉的人，我们首先必须说服一个非常关键的目标群体: 驾驶记者。所以我们在寻找一个迷人而令人惊讶的证明来为安培拉说话: 电力本身。多亏了一些小电子产品，我们让电代表了安培。开车的记者得到了一个装有简单电源插座的包裹。我们只是要求他们使用它。当他们这样做的时候，他们经历了一个他们永远不会忘记的惊喜: 电力对他们说话 -- 从电源插座出来。安培拉获得了欧宝历史上最好的汽车新闻报道，最终成为年度汽车 2012。
世界上最可信的证明
案例简介：Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012.
The Most Credible Testimonial in the World
案例简介：欧宝打算推出新的电动汽车 Ampera。这是革命性的: 第一辆真正日常使用的全电动汽车，在任何电源插座上充电。但是为了说服安培拉的人，我们首先必须说服一个非常关键的目标群体: 驾驶记者。所以我们在寻找一个迷人而令人惊讶的证明来为安培拉说话: 电力本身。多亏了一些小电子产品，我们让电代表了安培。开车的记者得到了一个装有简单电源插座的包裹。我们只是要求他们使用它。当他们这样做的时候，他们经历了一个他们永远不会忘记的惊喜: 电力对他们说话 -- 从电源插座出来。安培拉获得了欧宝历史上最好的汽车新闻报道，最终成为年度汽车 2012。
The Most Credible Testimonial in the World
案例简介：Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012.
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The Most Credible Testimonial in the World
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