本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
捆绑起来
案例简介：结果和有效性: 尽管这个人类世界没有大量的钱花在广告上，但 10 天内 70 场演出中的几乎每一场都卖完了。最重要的结果是: 人权得到了公众所需和应得的关注。 创意执行: 我们把这个人类世界最大的话题之一带到了奥地利公众面前: 酷刑。通过修改、束缚每一则广告，酷刑就发生在他们眼前。观众突然成了一个非常残忍的动作的一部分。意识到这不仅仅是一张海报。这是影响我们的事情。吸引我们思想的东西。让我们想行动的东西。 见解、战略和想法: 这个人类世界是奥地利第一个也是唯一一个人权电影节。这是一个相当小的节日，预算非常有限。但它是最重要的电影节之一，因为它显示了真相。事实是世界并不美好。战争、种族主义、不容忍和酷刑仍然是日常生活的一部分。一些我们不应该远离的东西，即使我们想。因为只有当我们知道这些事情，我们才能改变它们。
捆绑起来
案例简介：Results and Effectiveness: Although THIS HUMAN WORLD didn't have tons of money to spend on advertisement, almost every one of the 70 shows during 10 days was sold out. And the most important result: Human Rights got the public attention that they need and deserve. Creative Execution: We brought one of the biggest topics of THIS HUMAN WORLD right into the Austrian public: Torture. By modifying, shackling every single piece of advertisement, torture happened right in front of their eyes. The audience was suddenly part of a very cruel action. And realised that this is not just a poster. It's something that affects us as. Something that captivates our minds. Something that makes us want to act. Insights, Strategy and the Idea: THIS HUMAN WORLD is the first and only film festival of Human Rights in Austria. It's a rather small festival with a very limited budget. But it is one of the most important film festivals, because it shows the truth. The truth that the world is not fine. That war, racism, intolerance and torture are still part of the daily life. Something we shouldn't look away from, even though we'd like to. Because it’s only if we know about these things that we can change them.
Tied Up
案例简介：结果和有效性: 尽管这个人类世界没有大量的钱花在广告上，但 10 天内 70 场演出中的几乎每一场都卖完了。最重要的结果是: 人权得到了公众所需和应得的关注。 创意执行: 我们把这个人类世界最大的话题之一带到了奥地利公众面前: 酷刑。通过修改、束缚每一则广告，酷刑就发生在他们眼前。观众突然成了一个非常残忍的动作的一部分。意识到这不仅仅是一张海报。这是影响我们的事情。吸引我们思想的东西。让我们想行动的东西。 见解、战略和想法: 这个人类世界是奥地利第一个也是唯一一个人权电影节。这是一个相当小的节日，预算非常有限。但它是最重要的电影节之一，因为它显示了真相。事实是世界并不美好。战争、种族主义、不容忍和酷刑仍然是日常生活的一部分。一些我们不应该远离的东西，即使我们想。因为只有当我们知道这些事情，我们才能改变它们。
Tied Up
案例简介：Results and Effectiveness: Although THIS HUMAN WORLD didn't have tons of money to spend on advertisement, almost every one of the 70 shows during 10 days was sold out. And the most important result: Human Rights got the public attention that they need and deserve. Creative Execution: We brought one of the biggest topics of THIS HUMAN WORLD right into the Austrian public: Torture. By modifying, shackling every single piece of advertisement, torture happened right in front of their eyes. The audience was suddenly part of a very cruel action. And realised that this is not just a poster. It's something that affects us as. Something that captivates our minds. Something that makes us want to act. Insights, Strategy and the Idea: THIS HUMAN WORLD is the first and only film festival of Human Rights in Austria. It's a rather small festival with a very limited budget. But it is one of the most important film festivals, because it shows the truth. The truth that the world is not fine. That war, racism, intolerance and torture are still part of the daily life. Something we shouldn't look away from, even though we'd like to. Because it’s only if we know about these things that we can change them.
捆绑起来
暂无简介
Tied Up
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
