LGBTQ+ charity Stonewall has launched its first new brand platform in 10 years, following up the success of ‘Some people are gay. Get over it’ with a call for supporters to ‘Come Out for LGBT’.Come Out for LGBT kicks off with a flagship ad featuring an array of real people and actors, all of whom personally support the Stonewall cause. Like the wider campaign, the spot was devised by Mr President, which has worked with the charity on this iteration for over a year.The charity hopes its new brand platform will mobilise LGBT supporters who have perhaps been unsure how to demonstrate this patronage to ‘get off the sidelines’ when it comes to treatment of the community. As such, the campaign will be reaching as much of the UK population as possible through numerous channels, including cinema, out of home, digital, video on demand, print and social.The latter’s strategy will focus on a high-profile group of Stonewall friends, including TV presenter Sue Perkins, vocalist Ghostpoet and actor Andrew Scott. The celebrity supporters will take to social to showcase Stonewall’s new range of merchandise, which includes T-shirts, tote bags, and mugs are now available for purchase on Stonewall’s website.For print and OOH, the campaign’s colourful posters feature a diverse mix of LGBT people and their supporters (including the Scissor Sisters’ Ana Matronic), accompanied by variations on Come Out for LGBT such as ‘Come Out Singing’, ‘Come Out Sharing’ and ‘Come Out Playing’.CreditsClient: StonewallManaging Director Cathryn WrightExecutive Director of Campaigns & Strategy Rachel CohenDirector of Campaigns, Policy & Research Paul TwocockDirector of Fundraising & Customer Engagement Louise SmithDirector of Communications Lucy AbellDigital Project Manager Lisa ReardonDigital Manager Jo GarwoodGraphic Design Officer Dean McNamaraSenior Communications Officer Matt HorwoodExecutive Assistant Faye DaviesCreative Agency: Mr. PresidentChief Creative Officer & Partner Laura Jordan-BambachCreatives John Wilds & Rupert de PaulaHead of Design Dan ViveirosSenior Designer David ClulowAnimator Simon JefferiesClient Service Director & Partner Shahla LalaniInterim Client Service Director Daniel LipmanAccount Director Tom TrevelyanHead of Production Jon ClarkeSenior Producers (FIlm) Nikki Cramphorn ,Harriette LarderSenior Producer (Print) James FrickerPlanning Director Kenny NicholsonHead of Connections Planning Naomi DunneConnections planner Anna-Lucy TerryHead of Insight Dr Michael AntonMedia Agency: RocketCMO, Omnicom Media Group UK Sam PhillipsMedia Planning Account Director Emma BurtMedia Planning Account Manager Tom BradwellMedia Planning Campaign Executive Matilda PayneCreative Strategy Director Rebecca HughesFilm ProductionProduction company: PrettybirdDirector: William ArmstrongSound: WavePost production: The MillEditing: Tenthree & WhitehousePrint ProductionPhotographer: Mads Perch, represented by FlockRetouching & Repro: Curious Production