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# Somuchbetter-> # somuchbetter spp
案例简介：你如何让很多人谈论退休储蓄？周六晚上？ 第四频道的《如此美好》是今年秋天瑞典最受欢迎的周六电视节目。标签 # somuchbetter 在周六晚上总是在推特热门话题上排名第一。 另一方面，退休储蓄几乎从未在推特上谈论过。SPP，一家养老公司, 是今年 “好多了” 的赞助商，为了成为话题，我们决定用一个新的推广标签 # somuchbetter spp 来绑架标签 # somuchbetter 在晚上，它很快成为了 “官方” 的标签，几个小时后，有数千条推特与 SPP 一起发布，SPP 也在节目中发布了关于养老金的推特。
# Somuchbetter-> # somuchbetter spp
案例简介：How do you get lots of people talking about retirement savings? On Saturday nights? “So Much Better” on Channel 4 is the most popular Saturday tv-show this fall in Sweden. The hashtag#somuchbetter is therefor always #1 on Twitter trending topics during Saturday nights. Retirement savings on the other hand is something almost never talked about on Twitter. SPP, a pension company, is a sponsor of this year’s “So Much Better” and to become a topic of conversation we decided to kidnap the hashtag #somuchbetter with a new promoted hashtag called #somuchbetterspp It quickly became the “official” So Much Better tag during the evening and after a few hours there were thousands of tweets made together with SPP who also tweeted about pension during the program.
#somuchbetter -> #somuchbetterspp
案例简介：你如何让很多人谈论退休储蓄？周六晚上？ 第四频道的《如此美好》是今年秋天瑞典最受欢迎的周六电视节目。标签 # somuchbetter 在周六晚上总是在推特热门话题上排名第一。 另一方面，退休储蓄几乎从未在推特上谈论过。SPP，一家养老公司, 是今年 “好多了” 的赞助商，为了成为话题，我们决定用一个新的推广标签 # somuchbetter spp 来绑架标签 # somuchbetter 在晚上，它很快成为了 “官方” 的标签，几个小时后，有数千条推特与 SPP 一起发布，SPP 也在节目中发布了关于养老金的推特。
#somuchbetter -> #somuchbetterspp
案例简介：How do you get lots of people talking about retirement savings? On Saturday nights? “So Much Better” on Channel 4 is the most popular Saturday tv-show this fall in Sweden. The hashtag#somuchbetter is therefor always #1 on Twitter trending topics during Saturday nights. Retirement savings on the other hand is something almost never talked about on Twitter. SPP, a pension company, is a sponsor of this year’s “So Much Better” and to become a topic of conversation we decided to kidnap the hashtag #somuchbetter with a new promoted hashtag called #somuchbetterspp It quickly became the “official” So Much Better tag during the evening and after a few hours there were thousands of tweets made together with SPP who also tweeted about pension during the program.
# Somuchbetter-> # somuchbetter spp
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#somuchbetter -> #somuchbetterspp
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