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残奥会 “我们是超人”
案例简介：当我们开始这项运动时，我们遇到了一个令人震惊的统计数据: 67% 的英国人对与残疾人交谈感到不舒服。 我们决定营销的重点将是让这不仅仅是一个体育赛事，并利用这个机会从根本上改变对残疾的态度。我们会通过庆祝最广泛意义上的能力来做到这一点 -- 从赢得金牌，到每天刷牙。 我们发现了一个令人震惊的统计数据: 67% 的英国人对与残疾人交谈感到不舒服。我们决定营销的重点将是让这不仅仅是一个体育赛事，并利用这个机会从根本上改变对残疾的态度。我们这样做是为了庆祝最广泛的能力 -- 从赢得金牌到每天刷牙。这部电影以 140 名残疾人为主角，是广告史上最大的残疾人演员。
残奥会 “我们是超人”
案例简介：When we began work on the campaign, we came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We would do this by celebrating ability in its widest sense – from winning a gold medal, through to something as everyday as brushing one's teeth. We came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We did this by celebrating ability in its widest sense – from winning a gold medal, through to the everyday brushing one’s teeth. The film features 140 disabled people, the largest disabled cast in advertising history.
Paralympics 'We're The Superhumans'
案例简介：当我们开始这项运动时，我们遇到了一个令人震惊的统计数据: 67% 的英国人对与残疾人交谈感到不舒服。 我们决定营销的重点将是让这不仅仅是一个体育赛事，并利用这个机会从根本上改变对残疾的态度。我们会通过庆祝最广泛意义上的能力来做到这一点 -- 从赢得金牌，到每天刷牙。 我们发现了一个令人震惊的统计数据: 67% 的英国人对与残疾人交谈感到不舒服。我们决定营销的重点将是让这不仅仅是一个体育赛事，并利用这个机会从根本上改变对残疾的态度。我们这样做是为了庆祝最广泛的能力 -- 从赢得金牌到每天刷牙。这部电影以 140 名残疾人为主角，是广告史上最大的残疾人演员。
Paralympics 'We're The Superhumans'
案例简介：When we began work on the campaign, we came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We would do this by celebrating ability in its widest sense – from winning a gold medal, through to something as everyday as brushing one's teeth. We came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We did this by celebrating ability in its widest sense – from winning a gold medal, through to the everyday brushing one’s teeth. The film features 140 disabled people, the largest disabled cast in advertising history.
残奥会 “我们是超人”
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Paralympics 'We're The Superhumans'
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基本信息
- 广告战役： #Channel 4-影视-85813#
- 广告品牌： Channel 4
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Design and Art Direction 2017 黑铅笔 影视广告（TV Commercials 121-240 seconds）
- Design and Art Direction 2017 黄铅笔 数字营销（Integrated Digital Campaigns）
- Design and Art Direction 2017 黄铅笔 影视广告（TV Programme Promotions）
- Design and Art Direction 2017 黄铅笔 影视广告（Cinema Commercials 121-240 seconds）
- Design and Art Direction 2017 石墨铅笔 影视广告制作（Casting for Film Advertising）
- Design and Art Direction 2017 木铅笔 数字营销（Use of Social Media）
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