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案例简介：执行 Spell Up是一款语音游戏，有助于提高你的英语水平。结合使用不同的web技术，Chrome浏览器可以理解您所说的话，并使用它来控制游戏，创造独特的用户体验，只需说话就可以玩!要建立您的单词塔，请听单词并大声拼写，正确发音，解决单词杂音并猜测神秘单词。赚取奖牌和硬币来激活电源，并为您的塔增加更多的水平，更快。 结果 在2个月内，超过400万次访问，超过56% 的用户来自英语不是第一语言的国家。它被教育和科技出版社收录，社交媒体帖子显示了从客厅到世界各地学校的用法。希望我们能激励其他人使用这项技术创造更多的教学工具。 战略 当新的语音识别API添加到Chrome中时，我们希望让公众以既有趣又有用的方式体验它，并加强了Google对知识和访问的关注。我们的最终业务目标是通过移动和台式机推动Chrome的下载。我们意识到，帮助人们学习英语，尤其是年轻人和将其作为外语学习的人，将使我们能够创建易于全球访问，技术创新且令人惊讶的东西。
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案例简介：Execution Spell Up is a voice-powered game that helps improve your English. Using a combination of different web technologies, the Chrome browser understands what you say and uses it to control the game, creating an unique user experience, Just speak to play!To build up your word tower, listen for the words and spell them aloud, pronounce them correctly, solve word jumbles, and guess mystery words. Earn medals and coins to activate power-ups and add more levels to your tower, faster. Outcome In 2 months, more than 4 million visits, with more than 56% of users coming from countries where English is not the first language. It was picked up by educational and tech press, and social media posts showed usages from living rooms to schools all over the world. Hopefully, we will inspire others to create more teaching tools using the technology. Strategy When a new voice recognition API was added to Chrome, we wanted to let the general public experience it in way that was both playful and useful, and that reinforced Google’s focus on knowledge and access. Our ultimate business objective was to drive downloads of Chrome via mobile and desktop.We realised that helping people learn English, especially young people and those learning it as a foreign language, would enable us to create something that is easily and globally accessible, technically innovative and creatively surprising.
Spell Up
案例简介：执行 Spell Up是一款语音游戏，有助于提高你的英语水平。结合使用不同的web技术，Chrome浏览器可以理解您所说的话，并使用它来控制游戏，创造独特的用户体验，只需说话就可以玩!要建立您的单词塔，请听单词并大声拼写，正确发音，解决单词杂音并猜测神秘单词。赚取奖牌和硬币来激活电源，并为您的塔增加更多的水平，更快。 结果 在2个月内，超过400万次访问，超过56% 的用户来自英语不是第一语言的国家。它被教育和科技出版社收录，社交媒体帖子显示了从客厅到世界各地学校的用法。希望我们能激励其他人使用这项技术创造更多的教学工具。 战略 当新的语音识别API添加到Chrome中时，我们希望让公众以既有趣又有用的方式体验它，并加强了Google对知识和访问的关注。我们的最终业务目标是通过移动和台式机推动Chrome的下载。我们意识到，帮助人们学习英语，尤其是年轻人和将其作为外语学习的人，将使我们能够创建易于全球访问，技术创新且令人惊讶的东西。
Spell Up
案例简介：Execution Spell Up is a voice-powered game that helps improve your English. Using a combination of different web technologies, the Chrome browser understands what you say and uses it to control the game, creating an unique user experience, Just speak to play!To build up your word tower, listen for the words and spell them aloud, pronounce them correctly, solve word jumbles, and guess mystery words. Earn medals and coins to activate power-ups and add more levels to your tower, faster. Outcome In 2 months, more than 4 million visits, with more than 56% of users coming from countries where English is not the first language. It was picked up by educational and tech press, and social media posts showed usages from living rooms to schools all over the world. Hopefully, we will inspire others to create more teaching tools using the technology. Strategy When a new voice recognition API was added to Chrome, we wanted to let the general public experience it in way that was both playful and useful, and that reinforced Google’s focus on knowledge and access. Our ultimate business objective was to drive downloads of Chrome via mobile and desktop.We realised that helping people learn English, especially young people and those learning it as a foreign language, would enable us to create something that is easily and globally accessible, technically innovative and creatively surprising.
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