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Parktracks文明取消耳机
案例简介：写一个简短的摘要，说明在数字或环境执行或活动中发生了什么。 我们设计并制造了一种新型的降噪耳机。耳机只会直接从美国偏远的国家公园发出声音。然后，我们在美国最嘈杂的城市之一西雅图推出了这些耳机。我们从西雅图市中心的一家专门建造的弹出式商店开始，人们可以在那里试用产品，直接从公园播放声音，了解更多关于公园的信息，甚至自己买一副耳机。从那里开始，我们进入了全国范围，开展了一场营销活动来推广耳机。耳机最初是在2018年8月推出的，并将在2019年和2020年继续销售，并有个别商店在美国各地的不同城市推广该产品。 陪审团的文化/背景信息 虽然36岁以上的美国人中有很大一部分是国家公园的常客，但36岁以下的人来访的人数比历史上几乎任何一代人都少。国家公园管理局希望将下一代带到公园。
Parktracks文明取消耳机
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. We designed and created a new kind of noise canceling headphones. Headphones that stream nothing but sounds direct from remote national parks of the USA. We then launched these headphones in one of America’s noisiest cities: Seattle. We started with a purpose built pop-up store in Seattle’s downtown area, where people could trial the product, stream sounds direct from the parks, learn more about the parks and even get a pair of headphones for themselves. From there, we went national, with an marketing campaign to promote the headphones. The headphones were first introduced in August 2018 and will continue to be available through 2019 and into 2020, with individual stores to promote the product in different cities around the USA. Cultural/Context information for the jury While a large percentage of Americans older than 36 are regular national parks visitors, people younger than 36 were visiting less than almost any generation in history. The national parks service wanted to bring this next generation to the park.
Parktracks Civilization Canceling Headphones
案例简介：写一个简短的摘要，说明在数字或环境执行或活动中发生了什么。 我们设计并制造了一种新型的降噪耳机。耳机只会直接从美国偏远的国家公园发出声音。然后，我们在美国最嘈杂的城市之一西雅图推出了这些耳机。我们从西雅图市中心的一家专门建造的弹出式商店开始，人们可以在那里试用产品，直接从公园播放声音，了解更多关于公园的信息，甚至自己买一副耳机。从那里开始，我们进入了全国范围，开展了一场营销活动来推广耳机。耳机最初是在2018年8月推出的，并将在2019年和2020年继续销售，并有个别商店在美国各地的不同城市推广该产品。 陪审团的文化/背景信息 虽然36岁以上的美国人中有很大一部分是国家公园的常客，但36岁以下的人来访的人数比历史上几乎任何一代人都少。国家公园管理局希望将下一代带到公园。
Parktracks Civilization Canceling Headphones
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. We designed and created a new kind of noise canceling headphones. Headphones that stream nothing but sounds direct from remote national parks of the USA. We then launched these headphones in one of America’s noisiest cities: Seattle. We started with a purpose built pop-up store in Seattle’s downtown area, where people could trial the product, stream sounds direct from the parks, learn more about the parks and even get a pair of headphones for themselves. From there, we went national, with an marketing campaign to promote the headphones. The headphones were first introduced in August 2018 and will continue to be available through 2019 and into 2020, with individual stores to promote the product in different cities around the USA. Cultural/Context information for the jury While a large percentage of Americans older than 36 are regular national parks visitors, people younger than 36 were visiting less than almost any generation in history. The national parks service wanted to bring this next generation to the park.
Parktracks文明取消耳机
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Parktracks Civilization Canceling Headphones
暂无简介
基本信息
- 广告战役： #National Parks Service & National Parks Foundation-网络-a592#
- 广告品牌： National Parks Service & National Parks Foundation
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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