AUTHOR HEADPHONES|海报/平面|广告营销案例【ADGuider广告指南】

作者耳机

案例简介：简要解释我们需要告诉读者，与看书不同，听一本书更接近于听作家说什么的真实体验。描述客户的简报读者越来越发现他们的注意力范围越来越小。企鹅有声读物部分的收入也是如此。让我们找到一种引人注目的方式来吸引图书读者成为图书听众。因此，让双方都开心。设计过程还有什么比展示有声读物的好处更好的方法比展示书籍爱好者直接从马的嘴里，或者在这种情况下，从作家的嘴里，即威廉·莎士比亚，马克 · 吐温和奥斯卡·王尔德。此外，由于这是为了得到真实的故事，我们更喜欢以耳机的形式展示作家的真实插图，以使交流更加引人注目。结果在发布不到一周的时间里，人们对企鹅有声读物的认识增加了 15%。几天内又卖出了 7% 本有声读物。

作者耳机

案例简介：Brief Explanation We need to tell book readers that, unlike reading a book, listening to a book was closer to the real experience of hearing what writers had to say. Describe the brief from the client Book readers are increasingly finding that their attention spans are getting smaller and smaller. So are the revenues of Penguin audiobooks section. Let's find an arresting way to lure book readers into becoming book listeners. Thus, making both parties happy. Design Process What better way to demonstrate the benefit of audiobooks than show that book lovers are getting it straight from the horse’s mouth, or in this case, the mouth of the writers, i.e. William Shakespeare, Mark Twain & Oscar Wilde. Also, since this was about getting the real story, we preferred realistic illustrations of the writers (whispering) in the form of headphones to make the communication more compelling. Results In less than a week from the release, awareness of Penguin audiobooks increased by 15%. 7% more audiobooks sold in a matter of few days.