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所有人的世界
案例简介：战略 沟通是为了提高对 “收养” 活动的认识，这是一个由世界为所有人举办的宠物收养活动。 adoptathon 是一个简单的事件，它不仅让人们收养动物，还教育他们用爱、尊严和同情来对待动物。在这个问题上，我们发现了人类的洞察力。我们决定在交流中使用负面空间来简单地说明这一点。虽然消极积极的游戏表明总是有空间/空间，但信息敦促参加 Adoptathon 的人。 概要 孟买，一个拥挤的城市，不仅人口众多，还有许多流浪者。被忽视和超过一段时间的流浪者被视为讨厌，但不是所有人。通过 Adoptathon 世界希望激发流浪动物和孟买人民的共存。Adoptathon 只是帮助寻找爱的家园，并为流浪者创造同情。 活动描述 在快节奏的城市里，人们总是抱怨没有时间或空间去做更多的事情。带着这种洞察力，我们决定在交流中使用负面空间来简单地说明这一点。虽然消极积极的发挥表明总是有空间的，但这一信息敦促参加 Adoptathon 的人。 结果 这次活动比以前举行的活动多了 150% 的脚步声。除了学生，许多有孩子的家庭来和动物呆在一起，42 只无家可归的动物在一天内被收养。从那以后，随着越来越多的流浪者找到一个新的有爱的家，电话和询问一直在蜂拥而至。 执行 我们决定在交流中使用负面空间来简单地说明这一点。我们没有使用常规的矢量图形来显示正/负空间，而是决定通过在背光摄影装置中拍摄人物来实现它。我们发出了我们的信息 (总是有更多的空间。通过在人与人之间形成狗、猫、兔等动物的简单轮廓。
所有人的世界
案例简介：Strategy The communication was to raise awareness about the event ‘Adoptathon’ a pet adoption event run by World For All.Adoptathon is a simple event that not just lets people adopt animals but also educates them to treat animals with love, dignity and compassion. In the Problem we found the human insight. We decided to use negative space in our communication to simply illustrate the point. While the play of negative positive illustrated that there is always room/space, the message urged people of attend Adoptathon. Synopsis Mumbai, a crowded city with not just people but many strays. Strays that get neglected and over period of time get seen as nuisance, but not by all. World For All through Adoptathon wants to inspire co-existence between stray animals and the people of Mumbai. Adoptathon simply helps in finding loving homes and creating compassion for strays. CampaignDescription In the fast paced city people always complain about not having time or space to do more. Taking this insight forward we decided to use negative space in our communication to simply illustrate the point. While the play of negative positive illustrated that there is always room, the message urged people of attend Adoptathon. Outcome The event saw 150% more footfalls than the previously held event. Apart from students many families with kids came to spend time with animals and 42 homeless animals got adopted in a single day. Calls and enquiries have been pouring in ever since, as more strays find a new loving home. Execution We decided to use negative space in our communication to simply illustrate the point. Instead of using regular vector graphics to show positive/negative space, we decided to make it real by shooting people in a back lit photography set up. We sent our message (There's always room for more. Adopt) by forming simple silhouettes of animals like dog, cat and rabbit between people.
World For All
案例简介：战略 沟通是为了提高对 “收养” 活动的认识，这是一个由世界为所有人举办的宠物收养活动。 adoptathon 是一个简单的事件，它不仅让人们收养动物，还教育他们用爱、尊严和同情来对待动物。在这个问题上，我们发现了人类的洞察力。我们决定在交流中使用负面空间来简单地说明这一点。虽然消极积极的游戏表明总是有空间/空间，但信息敦促参加 Adoptathon 的人。 概要 孟买，一个拥挤的城市，不仅人口众多，还有许多流浪者。被忽视和超过一段时间的流浪者被视为讨厌，但不是所有人。通过 Adoptathon 世界希望激发流浪动物和孟买人民的共存。Adoptathon 只是帮助寻找爱的家园，并为流浪者创造同情。 活动描述 在快节奏的城市里，人们总是抱怨没有时间或空间去做更多的事情。带着这种洞察力，我们决定在交流中使用负面空间来简单地说明这一点。虽然消极积极的发挥表明总是有空间的，但这一信息敦促参加 Adoptathon 的人。 结果 这次活动比以前举行的活动多了 150% 的脚步声。除了学生，许多有孩子的家庭来和动物呆在一起，42 只无家可归的动物在一天内被收养。从那以后，随着越来越多的流浪者找到一个新的有爱的家，电话和询问一直在蜂拥而至。 执行 我们决定在交流中使用负面空间来简单地说明这一点。我们没有使用常规的矢量图形来显示正/负空间，而是决定通过在背光摄影装置中拍摄人物来实现它。我们发出了我们的信息 (总是有更多的空间。通过在人与人之间形成狗、猫、兔等动物的简单轮廓。
World For All
案例简介：Strategy The communication was to raise awareness about the event ‘Adoptathon’ a pet adoption event run by World For All.Adoptathon is a simple event that not just lets people adopt animals but also educates them to treat animals with love, dignity and compassion. In the Problem we found the human insight. We decided to use negative space in our communication to simply illustrate the point. While the play of negative positive illustrated that there is always room/space, the message urged people of attend Adoptathon. Synopsis Mumbai, a crowded city with not just people but many strays. Strays that get neglected and over period of time get seen as nuisance, but not by all. World For All through Adoptathon wants to inspire co-existence between stray animals and the people of Mumbai. Adoptathon simply helps in finding loving homes and creating compassion for strays. CampaignDescription In the fast paced city people always complain about not having time or space to do more. Taking this insight forward we decided to use negative space in our communication to simply illustrate the point. While the play of negative positive illustrated that there is always room, the message urged people of attend Adoptathon. Outcome The event saw 150% more footfalls than the previously held event. Apart from students many families with kids came to spend time with animals and 42 homeless animals got adopted in a single day. Calls and enquiries have been pouring in ever since, as more strays find a new loving home. Execution We decided to use negative space in our communication to simply illustrate the point. Instead of using regular vector graphics to show positive/negative space, we decided to make it real by shooting people in a back lit photography set up. We sent our message (There's always room for more. Adopt) by forming simple silhouettes of animals like dog, cat and rabbit between people.
所有人的世界
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World For All
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基本信息
- 广告战役： #World for All (Animal Care and Adoptions)-设计与品牌-f694#
- 广告品牌： World for All (Animal Care and Adoptions)
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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