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橘子
案例简介：简要说明: 然而，面临的挑战是以一种有趣和吸引人的方式来做到这一点，这将使舌头在已经混乱的部分摇摆。 描述客户的简报: Big Babol 刚刚在口香糖类别中推出了一种新的水果味变体。他们需要普通的泡泡糖爱好者来关注。 设计过程: 我们从产品本身汲取了沟通的灵感。Big Babol 是吹大口香糖泡泡的同义词，还有什么比巨大的水果形状泡泡更好的方法来表达水果口味的 big Babol 的想法。 结果: 这场运动引发了人们对新的水果味变体的兴趣，零售查询和随后的订单大幅增加就证明了这一点。
橘子
案例简介：Brief Explanation: The challenge, however, was to do this in a fun and engaging manner that would set tongues wagging in an already cluttered segment. Describe the brief from the client: Big Babol had just launched a new fruits flavoured variant in the chewing gum category. And they needed the average bubble gum enthusiast to take notice. Design Process: We drew our inspiration for the communication from the product itself. Big Babol is synonymous with blowing big gum bubbles and what better way than enormous fruit shaped bubbles to put across the idea of a fruits flavoured Big Babol. Results: The campaign sparked a lot of interest about the new fruits flavoured variant as was evident by a significant rise in retail enquiries and subsequent orders.
TANGERINE
案例简介：简要说明: 然而，面临的挑战是以一种有趣和吸引人的方式来做到这一点，这将使舌头在已经混乱的部分摇摆。 描述客户的简报: Big Babol 刚刚在口香糖类别中推出了一种新的水果味变体。他们需要普通的泡泡糖爱好者来关注。 设计过程: 我们从产品本身汲取了沟通的灵感。Big Babol 是吹大口香糖泡泡的同义词，还有什么比巨大的水果形状泡泡更好的方法来表达水果口味的 big Babol 的想法。 结果: 这场运动引发了人们对新的水果味变体的兴趣，零售查询和随后的订单大幅增加就证明了这一点。
TANGERINE
案例简介：Brief Explanation: The challenge, however, was to do this in a fun and engaging manner that would set tongues wagging in an already cluttered segment. Describe the brief from the client: Big Babol had just launched a new fruits flavoured variant in the chewing gum category. And they needed the average bubble gum enthusiast to take notice. Design Process: We drew our inspiration for the communication from the product itself. Big Babol is synonymous with blowing big gum bubbles and what better way than enormous fruit shaped bubbles to put across the idea of a fruits flavoured Big Babol. Results: The campaign sparked a lot of interest about the new fruits flavoured variant as was evident by a significant rise in retail enquiries and subsequent orders.
橘子
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TANGERINE
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基本信息
- 广告战役： #比巴卜-设计与品牌-9d93#
- 广告品牌： 比巴卜
- 发布日期： 2000
- 行业领域： 休闲食品 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
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获得奖项：
- Design and Art Direction 2015 黄铅笔 美术指导（Art Direction for Poster Advertising）
- Design and Art Direction 2015 石墨铅笔 设计制作（Illustration for Design）
- Design and Art Direction 2015 木铅笔 广告制作（Illustration for Advertising）
- Design and Art Direction 2015 木铅笔 平面设计（Posters (Graphic Design)）
- Design and Art Direction 2015 木铅笔 户外广告（Poster Advertising Campaigns）
- Cannes Lions 2014 银奖 户外（Foods）
- Cannes Lions 2014 铜奖 设计（Print and poster）
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