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Specsavers: 橘子Pr回家了
案例简介：
Specsavers: 橘子Pr回家了
案例简介：
Specsavers: It's Coming Home by Tangerine Pr
案例简介：
Specsavers: It's Coming Home by Tangerine Pr
案例简介：
Specsavers: 橘子Pr回家了
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Specsavers: It's Coming Home by Tangerine Pr
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案例详情
Specsavers is celebrating England’s progress in the Euros with a campaign centered around a phrase you’re probably hearing a lot right now. The billboard, which mimics the style of eyecharts found in branches of the opticians, states that ‘It’s coming home’ in letters of decreasing size.The work was put together by Tangerine Communications, which has been working with Specsavers on creative over the course of the lockdown. As with its previous work on behalf of the brand, the billboard focuses on what unites the country during trying times.Previous work has included the ‘Customer Stories Series’ campaign, which featured the testimonies of Specsavers’s store partners describing “how their teams had gone above and beyond for their local communities”.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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