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剑桥大学出版社: 西班牙TBWA的目标
案例简介：
剑桥大学出版社: 西班牙TBWA的目标
案例简介：
Cambridge University Press: Goals by TBWA SPAIN
案例简介：
Cambridge University Press: Goals by TBWA SPAIN
案例简介：
剑桥大学出版社: 西班牙TBWA的目标
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Cambridge University Press: Goals by TBWA SPAIN
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创作者
案例详情
This campaign promoting Cambridge University Press' range of English language materials for native speakers of other languages uses smart illustration and visual metaphor to cut through.The posters use visual metaphor to draw upon the lexical economy of English slang and business terminology, pointing out that speakers can go further in their careers if they also speak decent English.The campaign was produced by TBWA\España.CreditsAgency: TBWA\EspañaBrand: Cambridge University PressProduct: Cambridge University Press (Books, courses and educational materials).Client: Julio RedondasCCO&VP: Juan SánchezCCO: Guillermo GinésCreative Director: Albert SanfeliuCopywiriter: Iris VodopivecArt Director: Daniel MartínArt Director: María SutilIllustrator: Jorge ArévaloCampaign: GoalsPrints: “New job vs Trabajo nuevo”, “Beach flirt vs Ligue de playa” y “Tax evasion vs Evasión de impuestos”.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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