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麦当劳西班牙: 巨无霸2068由TBWA西班牙
案例简介:
麦当劳西班牙: 巨无霸2068由TBWA西班牙
案例简介:
McDonald's Spain: Big Mac 2068 by TBWA SPAIN
案例简介:
McDonald's Spain: Big Mac 2068 by TBWA SPAIN
案例简介:
麦当劳西班牙: 巨无霸2068由TBWA西班牙
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McDonald's Spain: Big Mac 2068 by TBWA SPAIN
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McDonald’s has created a sci-fi imagining of the next 50 years of the Big Mac. The spot portrays the life of a regular guy in 2068: his routine, his worries and of course, his lunch break.Although we can foresee that technology will keep changing the way we commute, communicate and access information, McDonald's also believe that everything that makes us human – like enjoying two beef patties in a sesame seed bun - will remain pretty much the same.CreditsClient McDonald’s SpainAgency TBWA SpainChief Marketing Officer: Natalia EcheverríaCCO: Juan Sanchez / Guillermo GinésGlobal Executive Creative Director: Leandro AlvarezCreative Directors: Vicente Rodríguez / Jose Antonio BoschProduction Co: Lee FilmsDirector: El Cangrejo
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