As Donald Trump and Vladimir Putin arrived in Helsinki for their summit, they were greeted by billboards, posters and transport shelter signs touting Finland as the ‘land of free press.’TBWA\HELSINKI and Helsingin Sanomat, the largest newspaper in the Nordics, greeted presidents Putin and Trump with a reminder of press freedom during their summit in Helsinki, since both leaders are notoriously trying to control the media in their respective countries.The timely outdoor campaign had an extremely short production time, as the summit – undeniably the news event of the day – wasn’t announced until three weeks previous. 280-plus billboards were created and have been displayed in English and Russian throughout Helsinki, on the presidents' travel routes to the summit from the airport. CreditsClient: Helsingin SanomatAgency: TBWA\HelsinkiCampaign: The Land of Free PressHelsingin SanomatDesign Director: Alo ValtereMarketing Director: Veera SiivonenPhotographer: Kristian AutioTBWA\HelsinkiChief Creative Officer: Jyrki PoutanenCreative Director: Erno ReinikainenCopywriters: Lauri Gran, Tuomas Perälä, Anni LindgrenCreative Content Strategist: Aki ToivonenAccount Director: Noora MurremäkiProject Manager: Mira SallankoProduction AD: Harry HuttunenGraphic Designer: Maria DunaevaData Analyst: Esa RoponenCommunications Specialists: Leni Vehkaluoto, Sofia Kaura-Aho, Iman ChellafCampaign Analyst: Jesse KorhonenProducer: Jari LähteinenDOP: Petri SiikanenEditor: Jerry Strengell