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日产: 日产Qashqai登月by TBWA \ Paris
案例简介:
日产: 日产Qashqai登月by TBWA \ Paris
案例简介:
Nissan: Nissan Qashqai Moon Landing by TBWA\Paris
案例简介:
Nissan: Nissan Qashqai Moon Landing by TBWA\Paris
案例简介:
日产: 日产Qashqai登月by TBWA \ Paris
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Nissan: Nissan Qashqai Moon Landing by TBWA\Paris
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Technology has the power to move us. What better example than the moon landing to celebrate technology’s ability to move us physically and emotionally?In partnership with ITV, the campaign launches with an epic 60 second film during a show dedicated to the moon landing. The film itself features a skateboarding astronaut in zero G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful, when it moves us“.The score of the soundtrack is Johann Strauss II Blue Danube - an homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.Planned and bought by Manning Gottlieb OMD, with creative by TBWA, the full 360 campaign includes TV, cinema, press ads, digital and social activations and will air across Europe. It gives life to the marketing mantra “the right message at the right moment“ in a spectacular way that connects deeply with the audience. CreditsClient: Nissan EuropeMarketing Communications, Connected Car Services,Customer Experience Divisional General Manager: Gareth Dunsmore Europe Content & Engagement GM: Xavier DiquetEuropean Advertising Manager: Gaëlle DevitryContent Coordinator: Guillaume PelletierAgency: TBWANissan United TBWA G1ECD: Eric PierreCD: Carl Harborg – Philippe RachelUK Creatives: Scott Andrews – Leigh GilbertPresident: Ewan VeitchAccount Management: Niall Hutchinson – Eva GottelandFrançois BorelPlanning: Tito Favino - Chloé Cerdan - Mattia BellomoTBWA Else ProductionPresident: Maxime BoironProducer: Guillaume FaurelPost Producer: Severine Damolini Head of music & Sound: Olivier LefebvreMusic & Sound design: Marianne Elise SimonotSound Engineer: Alexis VenotProduction MoonwalkDirector: Thomas GarberDirector of photography: Matthias KönigswieserProducer: Gaspard ChevanceLine Producer: Thomas LepeutrecExecutive Production: EvidenciaPost Production: Mikros MPC AdvertisingSupervisor: Fabrice DamoliniPost producer: Nicolas HuguetLead CGI: André Monteiro
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