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好吧，颠倒过来
案例简介：S7 航空公司是一个品牌，其使命是激励人们追逐他们的梦想，并为他们提供这样做的手段。OK GO 是一个有着最不可思议梦想的乐队。 这个想法是将他们聚集在乐队最新单曲《重力只是一种习惯》的歌词中, 这最终成为了他们联合品牌内容努力的座右铭 -- 完全在重力降低的飞机上拍摄零重力。 这个视频被认为是梦想和想象力无限力量的证明。因为没有什么是你不能挑战的 -- 即使是基本概念。甚至重力。
好吧，颠倒过来
案例简介：S7 Airlines is a brand with the mission to inspire people to chase their dreams, and provide them the means to do so. OK GO is a band with the most improbable dreams. The idea was to bring them together under a lyric from the band's latest single, “Gravity is just a habit”, that eventually became the motto for their joint branded content effort — shot entirely in zero gravity aboard a reduced gravity aircraft. The video was conceived to be a testament to the limitless power of dreams and imagination. Because there is nothing you cannot challenge — even the basic concepts. Even gravity.
OK GO — Upside Down & Inside Out
案例简介：S7 航空公司是一个品牌，其使命是激励人们追逐他们的梦想，并为他们提供这样做的手段。OK GO 是一个有着最不可思议梦想的乐队。 这个想法是将他们聚集在乐队最新单曲《重力只是一种习惯》的歌词中, 这最终成为了他们联合品牌内容努力的座右铭 -- 完全在重力降低的飞机上拍摄零重力。 这个视频被认为是梦想和想象力无限力量的证明。因为没有什么是你不能挑战的 -- 即使是基本概念。甚至重力。
OK GO — Upside Down & Inside Out
案例简介：S7 Airlines is a brand with the mission to inspire people to chase their dreams, and provide them the means to do so. OK GO is a band with the most improbable dreams. The idea was to bring them together under a lyric from the band's latest single, “Gravity is just a habit”, that eventually became the motto for their joint branded content effort — shot entirely in zero gravity aboard a reduced gravity aircraft. The video was conceived to be a testament to the limitless power of dreams and imagination. Because there is nothing you cannot challenge — even the basic concepts. Even gravity.
好吧，颠倒过来
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OK GO — Upside Down & Inside Out
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