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工业 JP
案例简介：结果 这些视频不仅被技术相关媒体接收，还被音乐、文化和艺术媒体接收。一个受欢迎的直播网站上刊登了对工厂总裁的采访和音乐家的表演。超过 15,000 人同时享受了这个项目。因此，与日本小工厂接触最少的人是日本的年轻人，他们对自己国家的技术不感兴趣。日本以外对日本技术感兴趣的人提供了很多支持。 活动描述 我们注意到工厂里机器的微小重复动作和声音类似于电子音乐。所以我们用工厂拍摄的图像和声音制作了音乐视频。以一个通常由唱片公司执行的信息传播过程，我们重新设计了中小企业的通信。 战略 首先，我们通过音乐和电影吸引对日本中小企业不感兴趣的人。接下来，我们通过网站上的电影、 gif 、照片和文章的字幕，促使他们了解这些中小企业在日本的情况。 执行 我们重新设计了中小企业的图像和通信。将小工厂的脚步和声音作为材料记录下来。使用这些材料，比如 dj 选择要播放的音乐，选择与材料相匹配的音乐家，并提供制作曲目来设计每个中小企业的图像。然后电影制作人和音乐家之间的合作开始了。将视频作为音乐视频在 Youtube 上分发，而不仅仅是作为技术的推广。这些曲目本身也在在线音乐网站上出售。工厂可以使用这些视频进行公关和招聘，艺术家可以使用它们来增加他们的名字价值。 概要 日本有许多中小企业，但很少有人知道这些中小企业在做什么样的工作。所以我们开始了一个传达他们魅力的项目。但是中小企业没有公关预算。
工业 JP
案例简介：Outcome The videos were not only picked up by technology related media, but music, culture, and art media as well. Interviews with the presidents of the factories and performance by musicians were featured on a popular live streaming website. Over 15,000 people enjoyed the program at the same time. As a result, the people who have the least contact with Japan’s small factories are, young people in Japan with no interest in their country’s technology. People from outside Japan who are interested in Japanese technology offered a lot of support. CampaignDescription We noticed minimal repeated movements and sounds of machines in the plant are similar to techno music. So we made music videos with images and sounds taken in the factories. Taking a process to spread information usually performed by a record label, we redesigned the communications of SMEs. Strategy First we attract people with no interest in SMEs in Japan by using music and movie. Next we prompt them to understand these SMEs doing and their situations in Japan with subtitles of the movie, GIFs, photos and articles in the website. Execution We redesigned images and communications of SMEs. Record the footages and sounds of the small factories as materials. Using these materials, like DJs select music to play, select musicians match with the materials and offer to make tracks to design images of each SMEs. And then a collaboration between a filmmaker and musician begins. Distribute the videos as Music Video in Youtube, not only as a promotion of the technology. The tracks themselves are also sold on online music site. The factories can use the videos for PR and recruitment, and the artists can use them to increase their name value. Synopsis There are many SMEs in Japan but very few people know what kind of work these SMEs are doing. So we started a project to convey their charm. But the SMEs have no budget for PR.
Industrial JP
案例简介：结果 这些视频不仅被技术相关媒体接收，还被音乐、文化和艺术媒体接收。一个受欢迎的直播网站上刊登了对工厂总裁的采访和音乐家的表演。超过 15,000 人同时享受了这个项目。因此，与日本小工厂接触最少的人是日本的年轻人，他们对自己国家的技术不感兴趣。日本以外对日本技术感兴趣的人提供了很多支持。 活动描述 我们注意到工厂里机器的微小重复动作和声音类似于电子音乐。所以我们用工厂拍摄的图像和声音制作了音乐视频。以一个通常由唱片公司执行的信息传播过程，我们重新设计了中小企业的通信。 战略 首先，我们通过音乐和电影吸引对日本中小企业不感兴趣的人。接下来，我们通过网站上的电影、 gif 、照片和文章的字幕，促使他们了解这些中小企业在日本的情况。 执行 我们重新设计了中小企业的图像和通信。将小工厂的脚步和声音作为材料记录下来。使用这些材料，比如 dj 选择要播放的音乐，选择与材料相匹配的音乐家，并提供制作曲目来设计每个中小企业的图像。然后电影制作人和音乐家之间的合作开始了。将视频作为音乐视频在 Youtube 上分发，而不仅仅是作为技术的推广。这些曲目本身也在在线音乐网站上出售。工厂可以使用这些视频进行公关和招聘，艺术家可以使用它们来增加他们的名字价值。 概要 日本有许多中小企业，但很少有人知道这些中小企业在做什么样的工作。所以我们开始了一个传达他们魅力的项目。但是中小企业没有公关预算。
Industrial JP
案例简介：Outcome The videos were not only picked up by technology related media, but music, culture, and art media as well. Interviews with the presidents of the factories and performance by musicians were featured on a popular live streaming website. Over 15,000 people enjoyed the program at the same time. As a result, the people who have the least contact with Japan’s small factories are, young people in Japan with no interest in their country’s technology. People from outside Japan who are interested in Japanese technology offered a lot of support. CampaignDescription We noticed minimal repeated movements and sounds of machines in the plant are similar to techno music. So we made music videos with images and sounds taken in the factories. Taking a process to spread information usually performed by a record label, we redesigned the communications of SMEs. Strategy First we attract people with no interest in SMEs in Japan by using music and movie. Next we prompt them to understand these SMEs doing and their situations in Japan with subtitles of the movie, GIFs, photos and articles in the website. Execution We redesigned images and communications of SMEs. Record the footages and sounds of the small factories as materials. Using these materials, like DJs select music to play, select musicians match with the materials and offer to make tracks to design images of each SMEs. And then a collaboration between a filmmaker and musician begins. Distribute the videos as Music Video in Youtube, not only as a promotion of the technology. The tracks themselves are also sold on online music site. The factories can use the videos for PR and recruitment, and the artists can use them to increase their name value. Synopsis There are many SMEs in Japan but very few people know what kind of work these SMEs are doing. So we started a project to convey their charm. But the SMEs have no budget for PR.
工业 JP
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Industrial JP
暂无简介
基本信息
- 广告战役： #Komatsu-设计与品牌-c972#
- 广告品牌： Komatsu
- 发布日期： 2000
- 行业领域： 能源/化工 , 农用/农具 , 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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