Across Australia, 1 in 5 new mums and 1 in 10 new dads suffer from perinatal depression and anxiety (PNDA). That’s almost 100,000 expecting and new parents each year.To coincide with World Maternal Mental Health Day on May 2nd, not-for-profit organisation Gidget Foundation Australia is launching the Little Helper Bunny Books: bedtime stories for little ones which double as parental self-help books, to tackle common symptoms of PNDA.The books have been created by Naked as part of an ongoing partnership with Gidget Foundation to bring the often-silent issue of perinatal depression and anxiety into the open.The Little Helper Bunny Books are a collection of four titles, beautifully illustrated and carefully written to deliver immersive content for little ones that puts proven psychological strategies between the lines for the reader. Each book is accompanied with its own online film, which explores the symptoms and strategies behind the book in more detail.CreditsAgency: NakedExecutive Creative Director: Jon Burden Creative Lead: Daniel Miller Author: Daniel MillerIllustrator: Jenny TangCopywriters: Daniel Miller and Chris NguyenArt Directors: Jenny Tang and Bryce WatersDesign Director: Marcus KeyArtworker: Gabriel MangulabnanStrategy Director: Craig Adams Managing Director: Tim Kirby Account Director: Helen Adams Agency Producer: Claire Cocks PR: Lu Borges and Addie FreyneFilm Production: Symmetry MediaDirector and Cinematographer: Dean GinsburgProducer: James CarrCamera Assistant: James CampbellEditors: James Campbell and Aimee KuboAdditional Film Production: Channel 9Animation: Sixty40Animation Director: Fred VenetSenior Producer: Charu MenonProducer: Catherine TerraciniPhotography: Juliet TaylorRetouching: Limehouse CreativeClient: Gidget Foundation AustraliaCEO: Arabella GibsonAdviser/Clinical Psychologist: Christine Barnes Chairman: Dr Vijay Roach