Steal Banksy|短视频|广告营销案例【ADGuider广告指南】

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偷班克斯

案例简介：澳大利亚艺术系列酒店是一家以艺术为主题的连锁酒店。受墨尔本艺术盗窃历史和酒店盗窃非常普遍的事实的启发，我们挂了一个班克斯，并挑战人们 “过夜”。偷艺术。签名的 Banksy 是 “无球游戏”，曾经用角磨机在伦敦街头被盗。线索通过社交媒体播种，盗窃企图被记录下来，记者记录了他们自己的企图。班克斯号最终被盗，并通过隐藏在艺术品中的全球定位系统芯片进行跟踪，以宣布成功的小偷。

偷班克斯

案例简介：The Art Series Hotels in Australia is an art themed hotel chain. Inspired by Melbourne’s history of art theft and the fact that thefts from hotels are quite common, we hung a Banksy and challenged people to ‘Stay the night. Steal the art’. The signed Banksy was ‘No Ball Games’, which was once stolen off the streets of London using an angle grinder. Clues were seeded via social media, theft attempts were recorded and journalists documented their own attempts. The Banksy was eventually stolen and tracked via a GPS chip hidden in the art to announce the successful thieves.