Ahead of the 60th Annual Grammy Awards, the Recording Academy, the world’s leading society of music professionals, has announced its collaboration on a branding engagement with Siegel+Gale. As part of the engagement, Siegel+Gale refreshed the visual identity to build equity for the master brand and create visual connectivity across the Recording Academy’s portfolio.“For six decades, the Recording Academy has worked to protect music and its creators through an expanding portfolio of programs and initiatives, which led to a varied mix of unstructured uses for our logos, and an inconsistent brand image. As we evolved, we recognized that some audiences weren’t clear about all that the Academy represents, and all of the meaningful work we do throughout the industry,” said Evan Greene, chief marketing officer of the Recording Academy. “With Siegel+Gale, we created a unified look and feel, centered on our trademark gramophone icon to give a visual through-line that helps identify and distinguish Academy-related programs and activities."CreditsMatthias Mencke, Group Creative DirectorDominick Ricci, Associate Creative DirectorVineta Rendon, Associate Design DirectorJenna Burke, Account DirectorLisa Kane, Senior Director, StrategyAaron Hall, Director, Naming