Sleep pioneer Dreem has launched a new brand, developed in collaboration with brand consultancy Venturethree. The brand is designed to support the sleep science and technology company in its evolution from neurotech start-up to a global consumer platform taking on the world’s growing sleep problems.Built on the ambition to "wake the world up to sleep", the brand challenges the traditional perception of sleep as a passive activity, empowering us to take action and reap the rewards as we wake up to brighter, healthier lives. With a simple, contemporary feel, the brand translates Dreem's deep understanding of neuroscience and technology into a bright, optimistic human experience.The identity, with bespoke letterforms and a wave symbol inspired by “pink noise", blends technological precision with the beautiful impact sleep has in our lives. With active photography, a bright colour palette and a bold and uplifting tone of voice, the brand breaks with convention to showcase sleep as a dynamic, life-enhancing experience everyone can get better at.CreditsVenturethree