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    Gratitude微电影广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

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    感恩

    案例简介:写一个关于电影中发生的事情的简短总结 一个偏远村庄的年轻教师带着他的母亲,一个老年痴呆症患者,到处和他在一起。当她儿子教书的时候,她在教室后面小睡一会儿,当她儿子试图喂她时,她和其他学生一起吃了一顿凌乱的午餐。有些父母不高兴有一个老妇人在学校。校长召开家长会讨论这个问题。他解释说,母亲是年轻教师唯一的家庭成员,她是他的整个世界。这就是为什么这位年轻教师拒绝了所有其他工作机会,留在这个村子里,这样他就可以保住他的教学工作,照顾他的母亲。校长要求父母考虑一下,如果他们仍然不想在学校见到老太太,他们应该在请愿书上签名。 陪审团的文化/背景信息 孝顺,或对父母的感激,是泰国乃至亚洲大部分地区社会结构中最强大的驱动力之一。随着泰国现代化并采用越来越多的西方态度,CPG 想提醒所有泰国人他们对父母的核心责任。

    感恩

    案例简介:Write a short summary of what happens in the film A young teacher in a remote village takes his mother, an Alzheimer’s patient, everywhere with him. She naps at the back of the classroom as her son teaches and has a messy lunch alongside other students as her son tries to feed her. Some parents are not happy having an old woman in school. The headmaster calls a parents’ meeting to discuss the issue. He explains that the mother is the only family member the young teacher has, and she is his entire world. This is the reason why the young teacher turns down all other job offers and stays in this village so that he can keep his teaching job and looks after his mother. The headmaster asks the parents to think about it and if they still wish not to see the old lady at school they should sign the petition. Cultural/Context information for the jury Filial piety, or gratitude towards one’s parents, is one of the most powerful driving forces in the social fabric of Thailand and indeed much of Asia. As Thailand modernizes and adopts increasingly Western attitudes, CPG wants to remind all Thais of their core responsibilities towards their parents.

    Gratitude

    案例简介:写一个关于电影中发生的事情的简短总结 一个偏远村庄的年轻教师带着他的母亲,一个老年痴呆症患者,到处和他在一起。当她儿子教书的时候,她在教室后面小睡一会儿,当她儿子试图喂她时,她和其他学生一起吃了一顿凌乱的午餐。有些父母不高兴有一个老妇人在学校。校长召开家长会讨论这个问题。他解释说,母亲是年轻教师唯一的家庭成员,她是他的整个世界。这就是为什么这位年轻教师拒绝了所有其他工作机会,留在这个村子里,这样他就可以保住他的教学工作,照顾他的母亲。校长要求父母考虑一下,如果他们仍然不想在学校见到老太太,他们应该在请愿书上签名。 陪审团的文化/背景信息 孝顺,或对父母的感激,是泰国乃至亚洲大部分地区社会结构中最强大的驱动力之一。随着泰国现代化并采用越来越多的西方态度,CPG 想提醒所有泰国人他们对父母的核心责任。

    Gratitude

    案例简介:Write a short summary of what happens in the film A young teacher in a remote village takes his mother, an Alzheimer’s patient, everywhere with him. She naps at the back of the classroom as her son teaches and has a messy lunch alongside other students as her son tries to feed her. Some parents are not happy having an old woman in school. The headmaster calls a parents’ meeting to discuss the issue. He explains that the mother is the only family member the young teacher has, and she is his entire world. This is the reason why the young teacher turns down all other job offers and stays in this village so that he can keep his teaching job and looks after his mother. The headmaster asks the parents to think about it and if they still wish not to see the old lady at school they should sign the petition. Cultural/Context information for the jury Filial piety, or gratitude towards one’s parents, is one of the most powerful driving forces in the social fabric of Thailand and indeed much of Asia. As Thailand modernizes and adopts increasingly Western attitudes, CPG wants to remind all Thais of their core responsibilities towards their parents.

    感恩

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    Gratitude

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    广告公司: 奥美 (泰国 曼谷) 制作公司: Sunshine ETC , Matad

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