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企鹅图书英国: 像田野调查的女人
案例简介：
企鹅图书英国: 像田野调查的女人
案例简介：
Penguin Books UK: Like a Woman by Fieldwork
案例简介：
Penguin Books UK: Like a Woman by Fieldwork
案例简介：
企鹅图书英国: 像田野调查的女人
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Penguin Books UK: Like a Woman by Fieldwork
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Penguin celebrated International Women’s Day with a special campaign and pop-up bookshop. Working with their in-house creative manager, Zainab Juma, Fieldwork developed the look and feel for the whole campaign.Using hand-written type we created postcards, posters, signage, and interior features for the bookshop, making the lettering and patterns for each individual piece by hand.The result is a bold and colourful identity that celebrates strength and confidence.CreditsLoz Ives - Creative Director - FieldworkZainab Juma - Creative Manager - PenguinVictoria Ibbertson - Senior Digital Designer - Penguin
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