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企鹅随机屋: 无论如何，书籍都使我们变得更好
案例简介：
企鹅随机屋: 无论如何，书籍都使我们变得更好
案例简介：
Penguin Random House: Books Make Us Better by Anyways Creative
案例简介：
Penguin Random House: Books Make Us Better by Anyways Creative
案例简介：
企鹅随机屋: 无论如何，书籍都使我们变得更好
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Penguin Random House: Books Make Us Better by Anyways Creative
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Internationally renowned publisher Penguin Random House has collaborated with London-based studio Anyways Creative for ‘Books Make Us Better.’ Launched on 18 November to get ahead of the hectic giving season, ‘Books Make Us Better’ is a fresh and engaging campaign to promote the joy of reading by gifting books during the holidays.Through humorous and engaging copy, bright and bold imagery, as well as a number of charming visual details, the campaign both appeals to and is accessible to readers of all ages. Penguin Random House’s wide-ranging catalog of books, paired with Anyways’ playful and personality-filled creative style, drives the campaign’s diversity of assets, which spans a dedicated book recommendation micro site, shareable social media gifs, and advertising campaign throughout New York subway stations.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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