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绝对墨西哥
案例简介：Absolut，Cult 和 Crane.tv 煽动 # ANightForChange 的第二阶段 Absolut 将艺术家和商业聚集在一起，重振今年早些时候受地震影响的墨西哥社区 Absolut，Cult 和 Crane.tv 推出了 # ANightForChange 的第二阶段; 在这个夜晚，通过创造力，Absolut 希望激励每个人创造更美好的明天。该项目的第二部分被带到墨西哥城的拉罗姆-康德萨地区 -- 一个被 2017年9月地震摧毁的社区。# ANightForChange 将艺术家和当地企业聚集在一起，帮助振兴和振兴社区，为 # juntosnosnlevantamos [的努力做出贡献，我们一起崛起]。 # ANightForChange 是全球绝对运动的一部分。在墨西哥，艺术家将与当地艺术家 metearo 合作，在贝塔罗克 75 (英国) 和艾米丽 · 格雷 (加拿大) 的支持下，向社区发出团结的信息, 灵感来自墨西哥人在 2017年9月19日地震后表现出的美丽和力量。 La Roma 的餐馆、酒吧和画廊已经加入了这项倡议，希望恢复该地区一直以来的色彩和活力。 伦敦，2017年12月21日星期四 -- 2017年9月27日, # ANightForChange 在一天晚上将世界各地的七位艺术家聚集在一起，用创造力作为积极变革的工具，照亮影响他们社区的问题 -- 从性别平等到种族主义。然而，应该有八位艺术家。一周前，一场地震袭击了墨西哥城的 La Roma-Condesa 社区，墨西哥的艺术家 Meteoro 本应在那里画画。La Roma-Condesa 的人民遭到破坏，自重建家园和社区意识以来，他们一直在度过这段时间。现在，他们比以往任何时候都更需要一个振奋人心的团结信息 -- 在他们的斗争中展示全球团结。这一煽动行为是为了表明社区没有被遗忘，同时也给该地区带来了复兴感。 Meteoro 的新作品考虑到了这种情况 -- 灵感来自 La Roma-Condesa 的力量和美丽。前一次在英国和加拿大的全球表演的艺术家 -- 利物浦的贝塔罗克 75 和温哥华的艾米丽 · 格雷 -- 前往墨西哥城加入她的行列。他们通过和她一起绘画来支持社区中的积极艺术。 除了这些壁画，Absolut 还在 12月14日支持了一项活动，以配合揭幕仪式，并通过社区当地食品和文化合作伙伴的参与来庆祝该地区。这项事业的核心是把人们带回墨西哥城繁荣的文化中心。创造力被用来传播团结的积极力量信息，社区庆祝那些已经为重建这个地区做了这么多的人。 Meteoro 被委托参与这个项目。作为一名墨西哥艺术家，她曾在音乐和时尚界工作，并因在柏林、哥本哈根、巴塞罗那和墨西哥城的壁画而闻名。在接下来的两个月里，艺术家们制作的墙壁在拉罗姆人社区的杜兰戈和梅里达街道的拐角处。每个访问 La Roma 的人都被邀请加入运动，享受乐趣，分享信息，即是时候重新激活经济，继续传播力量和团结的积极信息了。 整个项目是由邪教与绝对的墨西哥设计的，由 Crane.tv 制作。 邪教组织的创始人和执行制片人评论道: “目睹了地震对如此令人惊讶的充满活力的地区造成的可怕破坏, 我们很高兴能够做些什么来帮助社区重新团结。Absolut 是一个非常鼓舞人心的客户，看到艺术和商业如何重新吸引一个社区，给这个地区带来希望和治愈的一瞥，这是一次美妙的经历。" 该事件 12月14日下午7点，作品进行了最后的润色，Absolut 邀请了该地区的媒体和影响者来展示最终结果。 在 “变革节” (Fiesta de Cambio festival for change)，Absolut 主持了这个夜晚，邀请与会者参加两项活动，寻求继续创作艺术品。有一场由 DJ PapiPerez 和 DJ ESA MI PAU (他们结束了活动) 音乐的 La Roma-Condesa 社区风格的街头美食晚餐。 食物由 El Beso gastronoma í a Huasteca 提供，该地区的一家企业提供典型的墨西哥食物和 Ojos Que Sienten 基金会。该基金会的重点是培训和开发视力障碍者的人类潜力和技能。 报价 Meteoro 评论: [这句话已经被谷歌翻译从西班牙语] “在这篇文章中，我想代表最需要的时候，从最深的根源连接起来的力量。圆圈代表团结和两个 ani马尔斯是在墨西哥此刻的狗，是对邻居爱和忠诚的象征，被明亮的同情火焰照亮，互相联系。在设计的底部，有一群代表瓦砾的岩石，从中产生了一条彩虹，传递着如果我们把逆境作为教训，人类可以闪耀的力量。完整的设计由一系列符号和部落形式构成，提醒我们祖先智慧的治愈力量。" BetaRok75: “我想创作的作品是关于再生、能量和颜色的。使用多种多样和明亮的颜色代表各种形式的生活。能量来自绘画的速度和它将生存的空间的再生!我希望人们在走过的时候享受这些颜色，并反思以前的墙壁外观。我希望它能让人们思考，哪怕是一点点的颜色都会影响情绪。" 艾米丽 · 格雷: “我的作品是关于自然的脆弱性和韧性以及围绕环境问题的全球团结。沙漠玫瑰多肉植物的力量和适应，axolotl 的濒临灭绝 -- 但它们令人惊叹的四肢再生能力 -- 以充满活力的墨西哥色彩带来了生命。这一切都代表着社区的精神和团结。" 用标签 # ANightForChange 和 # JuntosNosLevantamos 跟随社交网络上的对话，通过这些对话，你将知道该地区将发生的不同活动，这些活动是这项倡议的一部分。
绝对墨西哥
案例简介：Absolut, Cult and Crane.tv Instigate Second Phase of #ANightForChange Absolut bring together artists and commerce to reinvigorate Mexican neighbourhood affected by earthquake earlier this year · Absolut, Cult and Crane.tv launch the second phase of #ANightForChange; a night in which, through creativity, Absolut wants to inspire everyone to create a better tomorrow. The second part of the project took to the area of La Roma-Condesa in Mexico City – a neighbourhood part-destroyed by the earthquake in September 2017. #ANightForChange brings together artists and local businesses to help revitalize and reinvigorate the community, contributing to the efforts of #JuntosNosLevantamos [Together We Rise]. · #ANightForChange is part of a global Absolut movement. In Mexico, working with local artist Meteoro, alongside the support of BetaRok75 (UK) and Emily Gray (Canada), the artists will send a message of solidarity to the community, inspired by the beauty and strength that Mexicans showed after the earthquake on 19th September 2017. · Restaurants, bars and galleries of La Roma have joined the initiative, looking to recover the colour and vitality that has always characterized the area. London, Thursday 21st December 2017 - On 27th September 2017, #ANightForChange brought seven artists around the world together during one night to shine a light on the issues affecting their communities – from gender equality to racism – using creativity as a tool for positive change. However, there were meant to be eight artists. The week before, an earthquake struck the La Roma-Condesa community of Mexico City, where the artist in Mexico - Meteoro - was meant to paint. The people of La Roma-Condesa were left devastated and have spent the time since rebuilding their homes and sense of community. Now, more than ever, they’re in need of an uplifting message of unity - a show of global solidarity in their struggle. This instigation act is about showing that the community is not forgotten whilst also bringing a sense of rejuvenation to the area. Meteoro’s new artwork takes this situation into consideration - inspired by the strength and beauty of La Roma-Condesa. Artists from the previous global act in the UK and Canada - Liverpool’s BetaRok75 and Vancouver’s Emily Gray - travelled to Mexico City to join her in this cause. They offered their support for positive art in the community by painting alongside her. Beyond these murals, Absolut supported an event on 14th December to coincide with the unveiling and to celebrate the area by involving local food and cultural partners from the community. At the heart of this cause was the drive to bring people back to the neighbourhood that was Mexico City’s thriving cultural centre. Creativity was used to spread a positive message of strength in unity and the community celebrated those who have done so much to rebuild this area already. Meteoro was commissioned for this project. A Mexican artist, she has worked in the music and fashion worlds and is known for her mural paintings in Berlin, Copenhagen, Barcelona and Mexico City. The walls made by the artists are on the corner of Durango and Mérida Streets in the La Roma neighbourhood for the next two months. Everyone visiting La Roma is invited to join the movement, have fun and share the message that it's time to reactivate the economy and keep spreading a positive message of strength and unity. The entire project was devised by Cult with Absolut Mexico and produced by Crane.tv. Founder and Executive Producer at Cult comments: “Having witnessed the terrible destruction the earthquake had on such an amazingly vibrant area, we were thrilled to be able to do something to help the community re-unite. Absolut are such an inspiring client to work with and it was a wonderful experience to see how art and commerce can re-engage a community and bring a glimpse of hope and healing to the area.” The Event On December 14 at 7 p.m. the final touches were given to the work and Absolut invited media and influencers from the area to show the final result. At the “Fiesta de Cambio” (festival for change), Absolut hosted the night, inviting attendees to be part of two activities that seek to continue with the creation of pieces of art. There was a street food dinner in the style of the La Roma-Condesa neighbourhood with music by DJ PapiPerez and DJ ESA MI PAU (who closed the event). The food was provided by El Beso Gastronomía Huasteca, a business in the area that served typical Mexican food and Ojos Que Sienten Foundation. The foundation is focused on training and developing the human potential and skills of people with visual disabilities. Quotes Meteoro comments: [This quote has been translated from Spanish by Google Translate] “In this piece I want to represent the power of being connected from the deepest root, when it is most needed. The circle represents unity and the two animals are the dogs that at this moment in Mexico are a symbol of love and loyalty to the neighbour, illuminated by a bright flame of empathy to connect with each other. At the bottom of the design, there is a collection of rocks that represent the rubble, from which arises a rainbow transmitting the power with which humanity can shine if we take the adversities as lessons. The complete design is framed by a series of symbols and tribal forms, which remind us of the healing power of ancestral wisdom.” BetaRok75: “The piece I want to create is about regeneration, energy and colour. Use of many varied and bright colours represent life in all forms. The energy comes from the speed in which it was painted and the regeneration from the space it will live in! I’d like people to enjoy the colours as they walk by and reflect on the previous look of the wall. I hope it will make people think how even a little addition of colour can affect mood.” Emily Gray: “My piece is about the fragility and resilience of nature and global unity around environmental issues. The strength and adaptation of desert rose succulents, the near extinction of axolotl - but their amazing ability to regenerate limbs - brought to life in vibrant Mexican colours. This all represents the spirit and unity of the community.” Follow the conversations on social networks with the hashtag #ANightForChange and #JuntosNosLevantamos and through which you will know the different activities that will be taking place in the area and that are part of this initiative.
Absolut Mexico
案例简介：Absolut，Cult 和 Crane.tv 煽动 # ANightForChange 的第二阶段 Absolut 将艺术家和商业聚集在一起，重振今年早些时候受地震影响的墨西哥社区 Absolut，Cult 和 Crane.tv 推出了 # ANightForChange 的第二阶段; 在这个夜晚，通过创造力，Absolut 希望激励每个人创造更美好的明天。该项目的第二部分被带到墨西哥城的拉罗姆-康德萨地区 -- 一个被 2017年9月地震摧毁的社区。# ANightForChange 将艺术家和当地企业聚集在一起，帮助振兴和振兴社区，为 # juntosnosnlevantamos [的努力做出贡献，我们一起崛起]。 # ANightForChange 是全球绝对运动的一部分。在墨西哥，艺术家将与当地艺术家 metearo 合作，在贝塔罗克 75 (英国) 和艾米丽 · 格雷 (加拿大) 的支持下，向社区发出团结的信息, 灵感来自墨西哥人在 2017年9月19日地震后表现出的美丽和力量。 La Roma 的餐馆、酒吧和画廊已经加入了这项倡议，希望恢复该地区一直以来的色彩和活力。 伦敦，2017年12月21日星期四 -- 2017年9月27日, # ANightForChange 在一天晚上将世界各地的七位艺术家聚集在一起，用创造力作为积极变革的工具，照亮影响他们社区的问题 -- 从性别平等到种族主义。然而，应该有八位艺术家。一周前，一场地震袭击了墨西哥城的 La Roma-Condesa 社区，墨西哥的艺术家 Meteoro 本应在那里画画。La Roma-Condesa 的人民遭到破坏，自重建家园和社区意识以来，他们一直在度过这段时间。现在，他们比以往任何时候都更需要一个振奋人心的团结信息 -- 在他们的斗争中展示全球团结。这一煽动行为是为了表明社区没有被遗忘，同时也给该地区带来了复兴感。 Meteoro 的新作品考虑到了这种情况 -- 灵感来自 La Roma-Condesa 的力量和美丽。前一次在英国和加拿大的全球表演的艺术家 -- 利物浦的贝塔罗克 75 和温哥华的艾米丽 · 格雷 -- 前往墨西哥城加入她的行列。他们通过和她一起绘画来支持社区中的积极艺术。 除了这些壁画，Absolut 还在 12月14日支持了一项活动，以配合揭幕仪式，并通过社区当地食品和文化合作伙伴的参与来庆祝该地区。这项事业的核心是把人们带回墨西哥城繁荣的文化中心。创造力被用来传播团结的积极力量信息，社区庆祝那些已经为重建这个地区做了这么多的人。 Meteoro 被委托参与这个项目。作为一名墨西哥艺术家，她曾在音乐和时尚界工作，并因在柏林、哥本哈根、巴塞罗那和墨西哥城的壁画而闻名。在接下来的两个月里，艺术家们制作的墙壁在拉罗姆人社区的杜兰戈和梅里达街道的拐角处。每个访问 La Roma 的人都被邀请加入运动，享受乐趣，分享信息，即是时候重新激活经济，继续传播力量和团结的积极信息了。 整个项目是由邪教与绝对的墨西哥设计的，由 Crane.tv 制作。 邪教组织的创始人和执行制片人评论道: “目睹了地震对如此令人惊讶的充满活力的地区造成的可怕破坏, 我们很高兴能够做些什么来帮助社区重新团结。Absolut 是一个非常鼓舞人心的客户，看到艺术和商业如何重新吸引一个社区，给这个地区带来希望和治愈的一瞥，这是一次美妙的经历。" 该事件 12月14日下午7点，作品进行了最后的润色，Absolut 邀请了该地区的媒体和影响者来展示最终结果。 在 “变革节” (Fiesta de Cambio festival for change)，Absolut 主持了这个夜晚，邀请与会者参加两项活动，寻求继续创作艺术品。有一场由 DJ PapiPerez 和 DJ ESA MI PAU (他们结束了活动) 音乐的 La Roma-Condesa 社区风格的街头美食晚餐。 食物由 El Beso gastronoma í a Huasteca 提供，该地区的一家企业提供典型的墨西哥食物和 Ojos Que Sienten 基金会。该基金会的重点是培训和开发视力障碍者的人类潜力和技能。 报价 Meteoro 评论: [这句话已经被谷歌翻译从西班牙语] “在这篇文章中，我想代表最需要的时候，从最深的根源连接起来的力量。圆圈代表团结和两个 ani马尔斯是在墨西哥此刻的狗，是对邻居爱和忠诚的象征，被明亮的同情火焰照亮，互相联系。在设计的底部，有一群代表瓦砾的岩石，从中产生了一条彩虹，传递着如果我们把逆境作为教训，人类可以闪耀的力量。完整的设计由一系列符号和部落形式构成，提醒我们祖先智慧的治愈力量。" BetaRok75: “我想创作的作品是关于再生、能量和颜色的。使用多种多样和明亮的颜色代表各种形式的生活。能量来自绘画的速度和它将生存的空间的再生!我希望人们在走过的时候享受这些颜色，并反思以前的墙壁外观。我希望它能让人们思考，哪怕是一点点的颜色都会影响情绪。" 艾米丽 · 格雷: “我的作品是关于自然的脆弱性和韧性以及围绕环境问题的全球团结。沙漠玫瑰多肉植物的力量和适应，axolotl 的濒临灭绝 -- 但它们令人惊叹的四肢再生能力 -- 以充满活力的墨西哥色彩带来了生命。这一切都代表着社区的精神和团结。" 用标签 # ANightForChange 和 # JuntosNosLevantamos 跟随社交网络上的对话，通过这些对话，你将知道该地区将发生的不同活动，这些活动是这项倡议的一部分。
Absolut Mexico
案例简介：Absolut, Cult and Crane.tv Instigate Second Phase of #ANightForChange Absolut bring together artists and commerce to reinvigorate Mexican neighbourhood affected by earthquake earlier this year · Absolut, Cult and Crane.tv launch the second phase of #ANightForChange; a night in which, through creativity, Absolut wants to inspire everyone to create a better tomorrow. The second part of the project took to the area of La Roma-Condesa in Mexico City – a neighbourhood part-destroyed by the earthquake in September 2017. #ANightForChange brings together artists and local businesses to help revitalize and reinvigorate the community, contributing to the efforts of #JuntosNosLevantamos [Together We Rise]. · #ANightForChange is part of a global Absolut movement. In Mexico, working with local artist Meteoro, alongside the support of BetaRok75 (UK) and Emily Gray (Canada), the artists will send a message of solidarity to the community, inspired by the beauty and strength that Mexicans showed after the earthquake on 19th September 2017. · Restaurants, bars and galleries of La Roma have joined the initiative, looking to recover the colour and vitality that has always characterized the area. London, Thursday 21st December 2017 - On 27th September 2017, #ANightForChange brought seven artists around the world together during one night to shine a light on the issues affecting their communities – from gender equality to racism – using creativity as a tool for positive change. However, there were meant to be eight artists. The week before, an earthquake struck the La Roma-Condesa community of Mexico City, where the artist in Mexico - Meteoro - was meant to paint. The people of La Roma-Condesa were left devastated and have spent the time since rebuilding their homes and sense of community. Now, more than ever, they’re in need of an uplifting message of unity - a show of global solidarity in their struggle. This instigation act is about showing that the community is not forgotten whilst also bringing a sense of rejuvenation to the area. Meteoro’s new artwork takes this situation into consideration - inspired by the strength and beauty of La Roma-Condesa. Artists from the previous global act in the UK and Canada - Liverpool’s BetaRok75 and Vancouver’s Emily Gray - travelled to Mexico City to join her in this cause. They offered their support for positive art in the community by painting alongside her. Beyond these murals, Absolut supported an event on 14th December to coincide with the unveiling and to celebrate the area by involving local food and cultural partners from the community. At the heart of this cause was the drive to bring people back to the neighbourhood that was Mexico City’s thriving cultural centre. Creativity was used to spread a positive message of strength in unity and the community celebrated those who have done so much to rebuild this area already. Meteoro was commissioned for this project. A Mexican artist, she has worked in the music and fashion worlds and is known for her mural paintings in Berlin, Copenhagen, Barcelona and Mexico City. The walls made by the artists are on the corner of Durango and Mérida Streets in the La Roma neighbourhood for the next two months. Everyone visiting La Roma is invited to join the movement, have fun and share the message that it's time to reactivate the economy and keep spreading a positive message of strength and unity. The entire project was devised by Cult with Absolut Mexico and produced by Crane.tv. Founder and Executive Producer at Cult comments: “Having witnessed the terrible destruction the earthquake had on such an amazingly vibrant area, we were thrilled to be able to do something to help the community re-unite. Absolut are such an inspiring client to work with and it was a wonderful experience to see how art and commerce can re-engage a community and bring a glimpse of hope and healing to the area.” The Event On December 14 at 7 p.m. the final touches were given to the work and Absolut invited media and influencers from the area to show the final result. At the “Fiesta de Cambio” (festival for change), Absolut hosted the night, inviting attendees to be part of two activities that seek to continue with the creation of pieces of art. There was a street food dinner in the style of the La Roma-Condesa neighbourhood with music by DJ PapiPerez and DJ ESA MI PAU (who closed the event). The food was provided by El Beso Gastronomía Huasteca, a business in the area that served typical Mexican food and Ojos Que Sienten Foundation. The foundation is focused on training and developing the human potential and skills of people with visual disabilities. Quotes Meteoro comments: [This quote has been translated from Spanish by Google Translate] “In this piece I want to represent the power of being connected from the deepest root, when it is most needed. The circle represents unity and the two animals are the dogs that at this moment in Mexico are a symbol of love and loyalty to the neighbour, illuminated by a bright flame of empathy to connect with each other. At the bottom of the design, there is a collection of rocks that represent the rubble, from which arises a rainbow transmitting the power with which humanity can shine if we take the adversities as lessons. The complete design is framed by a series of symbols and tribal forms, which remind us of the healing power of ancestral wisdom.” BetaRok75: “The piece I want to create is about regeneration, energy and colour. Use of many varied and bright colours represent life in all forms. The energy comes from the speed in which it was painted and the regeneration from the space it will live in! I’d like people to enjoy the colours as they walk by and reflect on the previous look of the wall. I hope it will make people think how even a little addition of colour can affect mood.” Emily Gray: “My piece is about the fragility and resilience of nature and global unity around environmental issues. The strength and adaptation of desert rose succulents, the near extinction of axolotl - but their amazing ability to regenerate limbs - brought to life in vibrant Mexican colours. This all represents the spirit and unity of the community.” Follow the conversations on social networks with the hashtag #ANightForChange and #JuntosNosLevantamos and through which you will know the different activities that will be taking place in the area and that are part of this initiative.
绝对墨西哥
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Absolut Mexico
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