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    宝马: Cult的宝马艺术指南

    案例简介:

    宝马: Cult的宝马艺术指南

    案例简介:

    BMW: BMW Art Guide by Cult

    案例简介:

    BMW: BMW Art Guide by Cult

    案例简介:

    宝马: Cult的宝马艺术指南

    暂无简介

    BMW: BMW Art Guide by Cult

    暂无简介

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    广告公司: Cult

    案例详情

    The BMW Art Guide, by Independent Collectors, has launched the first in a series of filmed components of the guide. Conceived and produced by Cult and directed by Robin Fraser, the films feature renowned curator and editor Francesca Gavin and social media influencers, including Pari Eshan (AKA Pari Dust) and Andrea Denver.The films document Gavin with each of the influencers as they gain access to privately owned art collections by Patrizia Sandretto Re Rebaudengo, in Italy and Sherry and Joel Mallin in the US.Established in 2012, the guide was created by the brand to make privately owned contemporary art collections accessible to the general public. This resulted in a pocket-sized publication introducing collections from around the globe, presented in interesting and diverse settings. The guide is the first of its kind and features texts by distinguished authors, famous and unknown artists and a wealth of information on art. Until now, the guide was solely a printed publication.In the first film of the series, we see Pari and Francesca drive through Turin, Italy whilst discussing their shared interests in art, to visit the Sandretto Re Rebaudengo Foundation. The pair gain access to an art show hosted by influential Italian collector Patrizia Sandretto Re Rebaudengo. Pari and Francesca engross themselves in the collections, sharing knowledge, observations and insights. The show includes works collected by curators including Mark Rappolt and Liam Gillick, all themed on responses to films directed in the late 1970’s. The film shows Pari and Francesca exchange perspectives on artwork by Barbra Kruger and Hans-Peter Feldmann as they study the pieces.In the second instalment, Francesca is joined by Italian model and social influencer Andrea Denver. The pair dash around Upstate New York in a BMW i8 to explore the grounds of the Mallin Collection & Buckhorn Sculpture Park. Located in the picturesque town of Pound Ridge, New York, Sherry and Joel Mallin have dedicated their lives to building their very own magical sculpture garden. The extraordinary haven for contemporary art features over seventy outdoor sculptures, gardens, woodlands, a lake and an orchard including artists such as Sol LeWitt, Joel Shapiro, Anish Kapoor and Dan Graham. In addition to the collection in the Mallins’ private residence and the Buckhorn Sculpture Park, the episode also explores the Art Barn, a 930-square-meter facility built by the couple in 2001 that highlights a rotation of artworks.CreditsCreditsTalent: Francesca Gavin, Pari Ehsan, Andrea DenverDirector: Robin FraserExecutive Producer: Constantin BjerkeProducer: Oscar Evans, Ana Moutinho, Michael Richard JohnsonDOP: Mike Glover1st Assistant Director: Dan BakerGaffer: Mike SalagaSound Mixer: Johnathan TruinDrone Operator: Barney ClarkPost Production: Cult, Act NaturalEquipment Vendor: Shift4

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