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愉快地说话
案例简介：任务: 向俄罗斯人介绍杜蕾斯凝胶。问题是: 在分析我们的目标受众见解时，我们发现大多数俄罗斯人都经历过性挫折，这种挫折会导致人们进入不同的论坛或社交媒体平台。这种性误解的原因是，像性偏好或性期间的不适这样的话题成为谈话的阻碍。解决办法: 为了教人们如何谈论性，我们决定先教他们基础知识。我们的 “快乐字母表” 是一系列 9 个 8 秒的在线视频，我们整合了鼓励人们打破障碍和改善性生活的单词和短语。我们如何做到这一点: 在每个视频中，每个独特的脚本都反映了这个词的本质。在一个拍摄日，我们一个接一个地创造了场景。由于我们精心设计的艺术监督和制作设计，我们拍摄了没有特殊或视觉效果的最终视频。他们看起来很自然 -- 就像谈论性一样。
愉快地说话
案例简介：The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex.
Speak With Pleasure
案例简介：任务: 向俄罗斯人介绍杜蕾斯凝胶。问题是: 在分析我们的目标受众见解时，我们发现大多数俄罗斯人都经历过性挫折，这种挫折会导致人们进入不同的论坛或社交媒体平台。这种性误解的原因是，像性偏好或性期间的不适这样的话题成为谈话的阻碍。解决办法: 为了教人们如何谈论性，我们决定先教他们基础知识。我们的 “快乐字母表” 是一系列 9 个 8 秒的在线视频，我们整合了鼓励人们打破障碍和改善性生活的单词和短语。我们如何做到这一点: 在每个视频中，每个独特的脚本都反映了这个词的本质。在一个拍摄日，我们一个接一个地创造了场景。由于我们精心设计的艺术监督和制作设计，我们拍摄了没有特殊或视觉效果的最终视频。他们看起来很自然 -- 就像谈论性一样。
Speak With Pleasure
案例简介：The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex.
愉快地说话
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Speak With Pleasure
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