JWT Brazil transformed the character of the 'Grill Master' into a comic strip, teaching the ritual of grilling.Grill Master is a mythical entity of the barbecue. A hero that appears to assist every time someone is about to disrespect the most sacred of the culinary rituals. Tales of the Grill Master is a comic book saga in five episodes that offers Internet videos with the teachings of the Master using a language that combines both worlds: story books and real world interventions with elements of grilling and Tramontina products. In the comic strips, the Master shares his knowledge about one of the main cultural expressions of the country, such as the process of sharpening a knife, dosing the course salt, and controlling the flames.To create the comic strip, the brand went after the master in comic books, Rafael Grampá, one of the most renowned comic book artists in Brazil, winner of the Eisner Award, the Oscars of international comic books.CreditsAgency: J. Walter Thompson BrazilAdvertiser: TramontinaTitle: Tales of the Grill MasterCCO: Ricardo JohnExecutive Creative Director: Humberto FernandezCreative Director: Diego Wortmann, Mariana BorgaArt Director: André MezzomoCopywriter: Rodrigo RochaPhotographer: Regis FernandezHead Production: Maísa DelgadoRTV: Carolina Florentino, Lincoln BragaGeneral Director: Lilian ChwartzmannExecutive Director: Renata Dall OnderAccount Management: Camila Roveda, Fabricio Soares, Juliana Hendges, Victor MolinariMedia: João Dabbur, Gabriela Dib, Carolina Lopes, Nathalia SilvaPlanning: Marcus Pesavento, Gabriel Lopes, Mari QuintanilhaAdvertiser supervisors: Marcos Grespan, Rosane FantinelliFILM AND ILLUSTRATIONProduction Company: HandquartersCreative Direction: Rafael GrampáDirector: Rafael Grampá and Cadu MacedoExecutive Producers: Carlos FarinhaDOP: Paulo ZaraclaProduction: Equipe HandquartersEditing: Cadu Macedo nnd Denis GiacobelisPost-Production: Cadux Studio nnd La MattaArt And Illustrations: HandquartersColor Grading: Dimitri LuchoMusic Production Company: CroaciaSoundtrack: Guiza RibeiroAccount Management: Cláudia Lampert and Lara Fratucelli