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骄傲的道路
案例简介：今年，因为像2020年一样的新型冠状病毒肺炎疫情，秘鲁人将无法在众所周知的骄傲日走出去，对自己的身份表示自豪，也无法为获得认可、权利和机会而战。但是我们决定采取行动，以体育为解决方案。Proud path获得了秘鲁政府的体育许可，邀请LGBTIQ社区和人们通过跑步来表达他们的骄傲和支持。通过在Strava (最受欢迎的运行应用程序之一) 中创建曲目，每个人都可以找到骄傲的道路，加入这一计划并表达自己的声音。秘鲁Digitas为Under Armour制作的平面广告，类别为: 时尚。
骄傲的道路
案例简介：This year because the pandemic Covid-19, like in 2020, Peruvians won’t be able to go out and show pride in their identity or fight for recognition, rights and opportunities on the well-known pride day. But we decided to take action using sports as a solution. Proud Paths takes the Peruvian Government sports permissions to invite the LGBTIQ+ community and people, in general, to show their pride and support by running. By creating tracks in Strava, one of the most popular running apps, everyone can find the Proud Paths, join this initiative and make their voices heard. Print advertisement created by Digitas, Peru for Under Armour, within the category: Fashion.
Proud Paths
案例简介：今年，因为像2020年一样的新型冠状病毒肺炎疫情，秘鲁人将无法在众所周知的骄傲日走出去，对自己的身份表示自豪，也无法为获得认可、权利和机会而战。但是我们决定采取行动，以体育为解决方案。Proud path获得了秘鲁政府的体育许可，邀请LGBTIQ社区和人们通过跑步来表达他们的骄傲和支持。通过在Strava (最受欢迎的运行应用程序之一) 中创建曲目，每个人都可以找到骄傲的道路，加入这一计划并表达自己的声音。秘鲁Digitas为Under Armour制作的平面广告，类别为: 时尚。
Proud Paths
案例简介：This year because the pandemic Covid-19, like in 2020, Peruvians won’t be able to go out and show pride in their identity or fight for recognition, rights and opportunities on the well-known pride day. But we decided to take action using sports as a solution. Proud Paths takes the Peruvian Government sports permissions to invite the LGBTIQ+ community and people, in general, to show their pride and support by running. By creating tracks in Strava, one of the most popular running apps, everyone can find the Proud Paths, join this initiative and make their voices heard. Print advertisement created by Digitas, Peru for Under Armour, within the category: Fashion.
骄傲的道路
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Proud Paths
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