Yours For The Making|微电影|广告营销案例【ADGuider广告指南】

您的制作

案例简介：解决方案这部电影与其他烹饪地点的区别在于，它不仅仅是关于美丽的产品和美味的食物。这部电影是一段充满视觉诗学的厨房的情感之旅，照亮了不同范围的亲密感受。无论我们是通过嫩肉来释放压力，还是通过缓慢沸腾找到内心的平静，厨房的工具都是自我表达的容器。通过将亲密和自发的生活时刻与烹饪对立面并列，我们体验到了一种提升的感觉: 对我们制作食物的方式的内在和情感上的理解。 ScriptInOriginalLanguage 声音设计是在 “你的制作” 中雕刻旅程的主要组成部分。声音景观不仅用于引导旅程通过叙事，但也用于统一视觉上的诗意并列，并标记特定的时刻和感觉。沸腾的水发出的嘶嘶声，嫩肉的死重，洋葱切成一半的灿烂的嘎吱/噼啪声-所有这些都是食物交响乐中的重要音符。相关性《你的制作》对生活至关重要。在导演策划的视觉效果的基础上，编辑不仅需要携带电影语言，还需要发现新的视觉和情感的飘动，同时保持对干净，简单和美丽的审美。为此，每一帧都被检查是否有可能使整体位置更具影响力的改进 -- 延伸布景，去除落到地板上的水滴，增加天空中的云层，任何与精心制作的镜头相伴的东西。 EntrySummary 为了以其整体厨房解决方案而更加出名，而不仅仅是标志性的立式搅拌机，KitchenAid发起了 “Yours for the Making” 活动，以统一该品牌的25个主要和小家电产品类别。“你的制作” 庆祝在厨房制作的情感上的好处，过程的美丽，而不仅仅是最终结果，以及KitchenAid在赋予世界各地热情的制作人的作用。有效性这部电影为整个KitchenAid品牌创造了独特的视觉识别。具有本质上的电影概念，“你的制作” 是一部与优质美学和优质的KitchenAid已经出名的电影相匹配。通过磨砺在一个精确的调色板，构成平衡和对称的特定镜头，并使用故意的相机运动，这一切都增加了一个独特的，美丽的感觉。简报说明 “你的制作” 在视觉上把厨房之外的生活和厨房的生活并列在一起 -- 码头的后空翻无缝地融入了煎蛋饼的翻转。在展示两者之间的相似之处时，烹饪努力被提升为一种欢乐和超然的体验，与你生活中的其他激情一样的美丽和活力。事实上，正如其中一位制造商在开场画外音中所表达的那样，“我的厨房不仅仅是一个房间。这是我的避难所，我的游乐场，一个思考的地方……。”就像生活一样，你的厨房，在KitchenAid产品的帮助下，是“ 你的制造 ”。

您的制作

案例简介：Solution What sets this film apart from other cooking spots is that it’s not simply about beautiful products and delicious food. This film is an emotional journey through the kitchen laced with visual poetics that illuminate a diverse range of intimate feelings. Whether we’re releasing stress by tenderizing meat, or finding inner peace with a slow boil, the tools of the kitchen are vessels of self-expression. By juxtaposing intimate and spontaneous moments of life alongside its cooking counterpart, we experience an elevated sense of feeling: a visceral and emotional understanding of the way we make food. ScriptInOriginalLanguage Sound design was a major component in sculpting the journey in “Yours For the Making.” The sonic landscape was used not only to direct the journey through the narrative, but it was used also to unify the visually poetic juxtapositions and punctuate specific moments and feelings. The hiss of water boiling over, the dead weight thump of tenderizing meat, the brilliant crunch/crackle of slicing an onion in half – all of these were important notes in the symphony of food. Relevancy Post was critical to bringing to life “Yours For the Making.” Building upon the visuals orchestrated by the directors, the edit needed not only to carry the cinematic language but also to discover new visual and emotional flutters along the way while staying true to the clean, simple, and beautiful aesthetic. To that end, every frame was examined for any improvement that might make the overall spot more impactful – extending the set, removing drops of water falling to the floor, adding clouds into the sky, anything to subtly accompany the meticulously crafted shots. EntrySummary In an effort to become more well-known for their total kitchen solutions, not just the iconic stand mixer, KitchenAid launched the “Yours For The Making” campaign to unify the brand’s 25 product categories of major and small appliances. “Yours for the Making” celebrates the emotional benefits of making in the kitchen, the beauty of the process rather than merely the end result, and the role KitchenAid plays in empowering passionate makers around the world. Effectiveness This film creates a unique visual identity for the KitchenAid brand at large. With an inherently cinematic concept, “Yours For the Making” is a film that matches the premium aesthetic and quality KitchenAid is already known for. By honing in on a precise color palette, composing the specific shots for balance and symmetry and using deliberate camera movement, it all adds up to a unique, beautiful feeling. BriefExplanation “Yours for the Making” visually juxtaposes life outside of the kitchen with life in the kitchen – a backflip off a pier seamlessly blends into the flipping of an omelet. In demonstrating the parallels between the two, culinary endeavors are elevated to a joyous and transcendent experience with the same beauty and vibrancy as the other passions of your life. Indeed, as one of the makers expresses in the opening voice-over, “My kitchen is more than a room. It’s my sanctuary, my playground, a place to think … or not.” Much like life, your kitchen, with the aid of KitchenAid products, is “Yours for the Making.”