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狗鲨鱼/菲菲
案例简介：描述/概要 我们看到一个女人和一只狗在海滩上玩球，她突然听到后面传来 “Psst，Psst” 的声音。因为她太分心了，她把球扔进了海里。狗追逐球。当鲨鱼游过时，把球切到海里。切上一名男子应用妮维雅太阳喷雾。Packshot。最后，你听到狗嚎叫。 上下文 妮维雅防晒喷雾是大众市场的真正创新。迄今为止，防晒品牌的广告集中在众所周知的保护效益上。真正的创新缺失了。 目标: 1.妮维雅太阳喷雾在欧洲成功发射 2.加强现代/创新品牌的形象 3.男性用户增加 哲学/解决方案 这项活动显然侧重于产品的特定类型 -- 喷雾 -- 而不是已经确立的保护效益。高冲击力的视听电视现场成功地描绘了泵喷雾的用户友好方面，同时用海滩活动的声音拥抱喷雾引人注目的声音。
狗鲨鱼/菲菲
案例简介：Description / Synopsis We see a woman playing ball with a dog at the beach as she suddenly hears the sound "Psst, Psst" from behind. Because she is so distracted, she throws the ball into the ocean. The dog chases the ball. Cut to the ball lying in the ocean as a shark swims by. Cut to a man applying the NIVEA Sun Spray. Packshot. At the end, you hear the dog howling. Context The NIVEA Sun Spray was a real innovation within the mass market. Advertising for sun-care brands so far concentrate on the well-known protection benefits. Real innovations were missing. Objectives: 1. Successful launch of the NIVEA Sun Spray in Europe 2. Strengthen the image of a modern/innovative brand 3. Increase of male users Philosophy/Solution The campaign clearly focuses on the specific type of the product - a spray - instead of already well established protection benefits. The high impact audio-visual TV spot successfully portrays the user-friendly aspects of the pump-spray, and at the same time embraces the attention-catching âPsstâ sound of the spray with beach-activity sounds.
Dog-Shark / Fiffi
案例简介：描述/概要 我们看到一个女人和一只狗在海滩上玩球，她突然听到后面传来 “Psst，Psst” 的声音。因为她太分心了，她把球扔进了海里。狗追逐球。当鲨鱼游过时，把球切到海里。切上一名男子应用妮维雅太阳喷雾。Packshot。最后，你听到狗嚎叫。 上下文 妮维雅防晒喷雾是大众市场的真正创新。迄今为止，防晒品牌的广告集中在众所周知的保护效益上。真正的创新缺失了。 目标: 1.妮维雅太阳喷雾在欧洲成功发射 2.加强现代/创新品牌的形象 3.男性用户增加 哲学/解决方案 这项活动显然侧重于产品的特定类型 -- 喷雾 -- 而不是已经确立的保护效益。高冲击力的视听电视现场成功地描绘了泵喷雾的用户友好方面，同时用海滩活动的声音拥抱喷雾引人注目的声音。
Dog-Shark / Fiffi
案例简介：Description / Synopsis We see a woman playing ball with a dog at the beach as she suddenly hears the sound "Psst, Psst" from behind. Because she is so distracted, she throws the ball into the ocean. The dog chases the ball. Cut to the ball lying in the ocean as a shark swims by. Cut to a man applying the NIVEA Sun Spray. Packshot. At the end, you hear the dog howling. Context The NIVEA Sun Spray was a real innovation within the mass market. Advertising for sun-care brands so far concentrate on the well-known protection benefits. Real innovations were missing. Objectives: 1. Successful launch of the NIVEA Sun Spray in Europe 2. Strengthen the image of a modern/innovative brand 3. Increase of male users Philosophy/Solution The campaign clearly focuses on the specific type of the product - a spray - instead of already well established protection benefits. The high impact audio-visual TV spot successfully portrays the user-friendly aspects of the pump-spray, and at the same time embraces the attention-catching âPsstâ sound of the spray with beach-activity sounds.
狗鲨鱼/菲菲
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Dog-Shark / Fiffi
暂无简介
基本信息
- 广告战役： #妮维雅-影视-7a16#
- 广告品牌： 妮维雅
- 发布日期： 1999-05-01
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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