With the new year here, many people are looking forward to a new start and fresh goals to check off. Whether it’s picking up a new hobby, decluttering your house or maybe even earning your degree. But as the year kicks off, the reality of life can oftentimes get in the way of checking the boxes on your list. So in order to meet prospective students where they are, UMass Global launched a new campaign today called, “Wherever You Are in Life,” from their newly appointed AOR, INNOCEAN USA, and will run across TV, radio, digital and social platforms. The campaign aims to let prospective students know that the University understands that various challenges get in the way of pursuing a higher education, so they’ve created real scenarios to showcase solutions for those who are referred to as “The Harried Hopeful.” The campaign consists of two spots which tell the stories of two “Harried Hopefuls” who are in two different places, both in location and in life, and how UMass Global is able to meet them where they are—literally.