Finish Line is launching a new round of work for its ongoing Shoes So Fresh campaign. The first spots launched on June 30 and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques Slade. Partnering with Innocean USA, Finish Line first launched the Shoes So Fresh campaign last summer and followed with refreshed content during last year’s holiday season. The work is launching as targeted pre-roll on YouTube as well as Finish Line’s owned media channels. Supporting the spots, are a series of innovative six second bumper ads as well as illustrations and animations created by famous artists from around the world that highlight the “fresh” nature of the campaign.CreditsClient: Finish LineAgency: Innocean USASVP, Marketing: Michael GrimesSenior Director of Marketing: Scott HamlinSenior Creative Director: Jeremie DunningSenior Director – Content, Social and Consumer Trends: Paul DiehlIntegrated Marketing Manager: Lori RiordanMarketing Specialist: Lacey DuncanContent Manager: Brandon EdlerBrand Manager, Women’s: Marissa LuceroBrand Manager, Men’s: Max MandelChief Creative Officer: Eric SpringerCreative Director (CW): Carissa LevineCreative Director (AD): Jose EslingerCreative Teams: Josh Lee, Guilherme Grossi & Gabriel Gama, Tricia Ting & Alvaro SotoEP, Content Production: Nicolette SpencerContent Producer: Kira LintonVP, Managing Director, Brand: Bridgett JuddBrand Director: Parker CollinsBrand Manager: Alex Romero, Christy ButlerDirector of Business Affairs: Ann DavisSr. Business Affairs Manager: Krista HornBroadcast Traffic: Christy PowersProject Coordinator: Mason YangProduction Company: Hungry ManDirector: Amir FarhangDP: Christophe LazenbergExecutive Producer: Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, Jacki SextroProducer: James KadonoffCompany: Cut+Run LAEditor: Jay NelsonExecutive Producer: Amburr FarlsProducer: Jared ThomasAssistant Editor: James BirdSong Titles: Chitlins & PhantomLicensor: Beacon Street StudiosComposers Andrew Feltenstein and John Nau